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mathieu dauner in This Is Why We Can’t Have Nice Things

Dec 2, 2015

Why Your Video Ads Do Better In Facebook Than YouTube

A recent survey from AdAge unearthed a subtle, but worrisome trend if you’re Google. The survey stated that, “11% felt Facebook video ads were “significantly” better than YouTube’s from a return on investment perspective.” In contrast…

mathieu dauner in This Is Why We Can’t Have Nice Things

Nov 18, 2015

Your Audience Assumptions Can Ruin Your Project

What we think we know about our audience can lead us astray on projects. Not only can our preconceptions be misleading, but they can be detrimental to achieving desired outcomes. Avoiding check-ins with the consumer is a recipe for disaster. I’m…

mathieu dauner in This Is Why We Can’t Have Nice Things

Apr 10, 2017

How Can We Use Sports and Sports Marketing As a Model To Talk About Digital Transformation?

Notes from SXSW 2017

Sport leagues and sports marketing are being disrupted by technology and outdated businesses models, just like so many…

mathieu dauner in This Is Why We Can’t Have Nice Things

Nov 11, 2015

Quick Take: Thoughts from the recent UX Australia Redux Sydney

For those that cannot make the larger UX Australia conference, a shorter one-day session is hosted several months after the fact, typically in cities where the speakers reside — Sydney, Melbourne and Brisbane.

mathieu dauner in This Is Why We Can’t Have Nice Things

Mar 31, 2017

Virtual Reality & The Path Forward

Notes from SXSW Interactive 2017

Virtual Reality as a technology is still emergent but several clear themes are converging in its near future. These themes present us with a metaphorical crossroads so to speak.