Marketing

How Brands Condition Us Like Pavlov’s Dogs — And What Creators Can Learn From It

The Plan to Save McDonald’s

The legendary fast food eatery is on the ropes but has plans to swing back

Marketing and Slavery

What does Nietzsche have to do with the success of my book?

Edward Bernays: A Master of Mass Manipulation

How one little-known figure changed society

A-Z of Marketing Buzzwords 2023

Don’t you dare use them in your writing — avoid!

Is Elon Musk Getting Into Politics?

Or is it another of his marketing stunts?

5 Marketing Lessons From a 500,000-Subscriber Substack

Lesson 1: The name of your newsletter doesn’t…

If You Have 1,000 Followers and Follow 1,000 People, Then You Don’t Have 1,000 Followers

Do You Need a Niche on Medium?

To niche or not to niche

Aden Curtis Profile

Quickly becoming an old codger, not willingly, but it can’t be stopped…