Downturn Planning: Hope for the best, prepare for the worst

Spark Capital’s Kevin Thau on Flexibility, Usability and Anti-thesis Investing

-Written by Ben Sun, GP at Primary Venture Partners.

What makes VCs tick? How do they view the world, and what are the experiences that have formed those perspectives…

Bigger and Better, but Still Small at Heart

Today is the start of a new chapter here at Primary! We are incredibly proud to announce the close of Primary Fund II, a new $100 million vehicle. This is an exhilarating moment for us, in no small part because it means we get to continue doing what we…

How to Run a Successful Board Meeting

So you’ve brought on institutional capital for the first time, agreed to a board structure in…

Timing is (Nearly) Everything: Our Latest Investment in CoEdition

In Support of Engineers: Introducing the Primary Tech Council

As you’re building (or investing in) a new business, your clearest, most expedient path to success is rarely what you know, but rather who you know. In early-stage company-building it’s important to surround yourself with…

Coming East in Search of Transparency and Diversity

-Written by Crissy Costa, Senior Associate at Primary Venture Partners

Family Matters: How to Institute Family-friendly Policies at Your Early-stage Startup

In Q4, competition heats up as more dollars chase fewer seed deals