The Four Ps of Marketing — Aka; the Marketing Mix

Selling ice cream on the beach in the summer is easy. Raising people’s…

The not so level — level playing field

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Geography as a targeting tool for marketing

With the rise of digital marketing, we often neglect geography as nothing more than…

Transcript: The Opportunities With Marketing Geographically

The marketing of homes

If you live in a small town throughout North America, I can almost guarantee you have a dozen realtors, all vying to…

The marketing of fitness

The fitness industry is a multi-billion dollar sector, not counting the entire health spectrum, including nutrition…

In marketing — you are always pitching.

One of the core concepts I teach to students is the idea of ‘always pitching.’ This isn’t…

Your Lens is not THE Lens.

Geography. Where you live, where you work, where you play. Your life is dictated by the space that you inhabit…

The power of consistency

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic…

Are QR Codes Experiencing A North American Renaissance?

“Information technology and business are becoming inextricably…