6 Ways to Design a Perfect Customer-Centric SMS Marketing Campaign

The scope of SMS marketing extends beyond strategies written in books and despite being a traditional advertising avenue, SMS marketing is gaining prominence because it is purely customer centric. And for any…

When Pitching a New Idea, Don’t Start with Why — Adam Grant Exclusive

In 2011, a college senior named Meredith Perry noticed that something very basic was wrong with technology. She didn’t need a cord to make phone calls or connect to the internet. Everything that used to be…

Preparing Next Generation to Take Over Family Business

Have you ever wondered how businesses manage to run through generations? A son of a successful business owner may not have the acumen to run the business with as much success. So, how do seasoned entrepreneurs prepare their next…

What To Do When People Underestimate You

Finally the realization hit me few years back and I have been really a downer to not to accept such a simple fact……”You can’t base your life on other people’s expectations”. There is no end to this competition and winning seems to be an impossible task.

Saudi’s PayFort is Easily the Nextgen in Payments!!

Equity Compensation for Startup Employees — Pros and Cons

One way startup companies encourage their employees to work with more dedication is to offer them an opportunity to build an equity position in the business. Indirectly, the employees become the co-owners of the company, and all…

Does your Startup Website Have Important Features? Checksheet

Your website is the marketing hero of your startup. The better your website, the better is your business. No matter how small the business is, it is almost mandatory to have an impressive website.

Top Benefits of having a Mobile App for your Business

Over the years, the numbers of Smartphone users have grown potentially. And along with innumerable mobile apps have been marking their presence in these user’s lives. Mobile apps have become an integral part of the majority of the…

“Resilience is Important For an Entrepreneur” — Shankar Vaddadi, Founder, i-lend.in

He is a maverick entrepreneur. The experienced veteran who taps the important pain point prevailing in the market. Shankar Vaddadi, a quintessential entrepreneur and a corporate leader…