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Tiny Cables

The complete story of two guys starting a charging cable company from scratch. We have no idea what we’re doing.

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Let’s Gather Feedback

Let’s Gather Feedback

There are many ways to identify your primary customer. We decided to go for the low-hanging fruit: we sent a tweet and an e-mail.

Dec 7, 2017

Let’s Catch Up

Let’s Catch Up

Let’s talk about how sales have gone, touch on social media and advertising, and where we’re taking this thing.

Dec 3, 2017

Let’s Photograph Some Tiny Cables

Let’s Photograph Some Tiny Cables

Everyone knows what a cable looks like & it seems like every product shot is the same. Is this an opportunity to get creative and stand out…

Jun 5, 2017

Let’s Figure Out If We Should Charge for Shipping

Let’s Figure Out If We Should Charge for Shipping

A friend asked “Are you going to offer free shipping?” and I realized: I hadn’t considered charging for shipping. Time to dig in.

May 23, 2017

Let’s Build a Launch Strategy

Let’s Build a Launch Strategy

1,800 Tiny Cables are on their way to the United States. We should probably figure out what to do when they get here.

May 2, 2017

Let’s Choose an Online Shop Platform

Let’s Choose an Online Shop Platform

There are many tools to build an online store: Shopify, BigCommerce, WooCommerce, Squarespace, and others. How do we choose one?

Apr 26, 2017

Let’s Do a Little Quality Control

Let’s Do a Little Quality Control

Bad cables are REALLY bad. Google’s Benson Leung learned this the hard way when rogue USB-C cables fried his stuff. We don’t wanna do that!

Apr 25, 2017

Let’s Kvetch About Sending Money Overseas

Let’s Kvetch About Sending Money Overseas

Last night was the night. It was time to place our first tiny cables. Just one problem: sending money to China is hard.

Apr 21, 2017

Let’s Talk About Our Package

Let’s Talk About Our Package

You only get one chance to make a first impression. No pressure.

Apr 19, 2017

Let’s Break Some Cables

Let’s Break Some Cables

Simply plugging our tiny cable samples in wasn’t enough — we needed a real test. We needed a robot.

Apr 11, 2017

Let’s Crack the Universal Product Code

Let’s Crack the Universal Product Code

If you’re like me, you’ve never thought much about the Universal Product Code (or UPC). There’s a barcode on everything I’ve ever…

Apr 1, 2017

Let’s Give Everyone a Lifetime Warranty

Let’s Give Everyone a Lifetime Warranty

Growing up in 1990s Connecticut, there was one backpack to rule them all:

Mar 23, 2017

Let’s Source Some Tiny Cables

Let’s Source Some Tiny Cables

SCENE: Apple Store in a nondescript American mall. People are milling about, thinking about how the already-outdated, $2,000 pile of…

Mar 17, 2017

Let’s Figure Out Fulfillment

Let’s Figure Out Fulfillment

This is the second post in the Tiny Cables series. Part one, Let’s Start a Company, covered how I decided to start a cable company with my…

Mar 9, 2017

Let’s Start a Company

Let’s Start a Company

A few weeks ago in a Slack channel far, far away…

Feb 28, 2017

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