Tobin Today

What Advice Would You Give?

I had a conversation with a friend the other day (all names and details withheld to keep the conversation generic) who is in a tough situation.

She is a single mother, out of work, basically no income, and with a 10-year-old depending on her. Prospects…

This is what I would do with a limited marketing budget…

Please note — this is a copy of a specific correspondence (all names and details removed for confidentiality reasons) where the audience of the letter is a technology provider. But I think there is value here for a wider audience…

Stop Marketing. Do This Instead.

Start a conversation.

Getting To Viral With Giveaways

3 Common Mistakes Marketing People Are Making With Their Giveaway…

Do You Have An Idea For A New Business? Then Smoke Test That Idea…

What would you do, if you knew for…

How A Newsletter Makes Money When You Don’t Have A Product Or Service To Sell (Yet)

[Part 3 of 5] Answers to questions about what happens when you have no list, nothing to sell, and you don’t believe this could work for you…