Get to know the actors of our brain

Minimum Viable Product as a Proof of Concept

It’s been months since I run user research sessions remotely. I always thought that having a stable internet connection was all I need…

The story how Tokopedia successfully built user acquisition & engagement through audition reality show.

Illustrations are often associated with designers and illustrators. Not to mention, it is one of the tasks that we might do every day.

We’ve seen a lot of mascots out there; from animals to personified objects, mascots are the faces of a brand. They give brands…

In 2014, Tokopedia uncovered their brand mascot named Toped to the public, it’s a hybrid of an owl and a shopping bag. Well, since the…

The development of Toped Universe in Tokopedia app opens a new door for us to explore further in UX writing.

Story of creating a big change on Tokopedia’s sacred thing

Growing Design Team at Tokopedia is not about Passion and Patience. But what is it about then?

Sebagai desainer UX, kita dituntut untuk punya rasa empati lebih, terutama dalam proses perancangan produk. Untuk mewujudkan itu semua…

Many products both new or redesign one failed at the first launch.