Illustrations are often associated with designers and illustrators. Not to mention, it is one of the tasks that we might do every day.

We’ve seen a lot of mascots out there; from animals to personified objects, mascots are the faces of a brand. They give brands…

In 2014, Tokopedia uncovered their brand mascot named Toped to the public, it’s a hybrid of an owl and a shopping bag. Well, since the…

The development of Toped Universe in Tokopedia app opens a new door for us to explore further in UX writing.

Story of creating a big change on Tokopedia’s sacred thing

Growing Design Team at Tokopedia is not about Passion and Patience. But what is it about then?

Sebagai desainer UX, kita dituntut untuk punya rasa empati lebih, terutama dalam proses perancangan produk. Untuk mewujudkan itu semua…

Many products both new or redesign one failed at the first launch.

Lagom is defined more or less as the balance and full awareness of every activity somebody undertakes.

UX design can be challenging, not only are we obliged to design a prototype, but we also need to validate the designs that we have…

How Changing Small Things Can Increase CVR up to 26%

How we design a product with scalability & sustainability in mind