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A journal of #TokopediaDesign Team

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  • Product Design is Never an Individual Work

    Product Design is Never an Individual Work

    Utilizing UX Methods for Better Collaboration
    Go to the profile of Areta Selena Khrista
    Areta Selena Khrista
    Dec 15, 2021
    Navigating My First Leadership Role

    Navigating My First Leadership Role

    Stepping up into a leadership role was a mixed feeling for me. On the one hand, I was excited about the new opportunity but, on the other…
    Go to the profile of Shinta Tamara
    Shinta Tamara
    Nov 21, 2021
    Maximizing Research by Involving Your Stakeholders

    Maximizing Research by Involving Your Stakeholders

    How the stakeholder’s contribution can push a better research engagement
    Go to the profile of Nathaniel Biancaputra
    Nathaniel Biancaputra
    Sep 1, 2021
    Controlling Bias for a Better Decision-Making

    Controlling Bias for a Better Decision-Making

    Get to know the actors of our brain
    Go to the profile of Areta Selena Khrista
    Areta Selena Khrista
    Mar 17, 2021
    How User Research plays Important Keys to Unlock Minimum Lovable Product for Customers

    How User Research plays Important Keys to Unlock Minimum Lovable Product for Customers

    Minimum Viable Product as a Proof of Concept
    Go to the profile of Dinna Amelina
    Dinna Amelina
    Dec 28, 2020
    What the Covid-19 Crisis Taught Me about Being A Mindful New Researcher

    What the Covid-19 Crisis Taught Me about Being A Mindful New Researcher

    It’s been months since I run user research sessions remotely. I always thought that having a stable internet connection was all I need…
    Go to the profile of Asri Primadianti
    Asri Primadianti
    Oct 21, 2020
    Project IDOLA: Leveraging The Way We Experience Audition Reality Show

    Project IDOLA: Leveraging The Way We Experience Audition Reality Show

    The story how Tokopedia successfully built user acquisition & engagement through audition reality show.
    Go to the profile of Leonardy Tjan
    Leonardy Tjan
    Feb 13, 2020
    Why We Need Non-Designers in Designing Toped Universe

    Why We Need Non-Designers in Designing Toped Universe

    Illustrations are often associated with designers and illustrators. Not to mention, it is one of the tasks that we might do every day.
    Go to the profile of Ignatius Gregory
    Ignatius Gregory
    Dec 19, 2019
    Mascot, Inc.: How Tokopedia Utilizes Illustrations in Products

    Mascot, Inc.: How Tokopedia Utilizes Illustrations in Products

    We’ve seen a lot of mascots out there; from animals to personified objects, mascots are the faces of a brand. They give brands…
    Go to the profile of Levi Jo
    Levi Jo
    Dec 5, 2019
    Making a Universe for Toped and Tokopedia

    Making a Universe for Toped and Tokopedia

    In 2014, Tokopedia uncovered their brand mascot named Toped to the public, it’s a hybrid of an owl and a shopping bag. Well, since the…
    Go to the profile of Sonny Rakhmadi
    Sonny Rakhmadi
    Nov 24, 2019
    UX Writer’s Journal: Telling Story with Toped Universe

    UX Writer’s Journal: Telling Story with Toped Universe

    The development of Toped Universe in Tokopedia app opens a new door for us to explore further in UX writing.
    Go to the profile of Fahri Syadia
    Fahri Syadia
    Nov 21, 2019
    A Whole New Toped Universe

    A Whole New Toped Universe

    Story of creating a big change on Tokopedia’s sacred thing
    Go to the profile of Stevanus Kurniawan
    Stevanus Kurniawan
    Nov 13, 2019
    Confession of a Design Team Leader at Tokopedia

    Confession of a Design Team Leader at Tokopedia

    Growing Design Team at Tokopedia is not about Passion and Patience. But what is it about then?
    Go to the profile of Rizki Mardita
    Rizki Mardita
    Sep 5, 2019
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