Product Design

Product Design is Never an Individual Work

Utilizing UX Methods for Better Collaboration

Navigating My First Leadership Role

Stepping up into a leadership role was a mixed feeling for me. On the one hand, I was excited…

Controlling Bias for Better Decision-Making

Get to know the actors of our brain

Project IDOLA: Leveraging The Way We Experience Audition Reality Show

Why We Need Non-Designers in Designing Toped Universe

UX Writer’s Journal: Telling Story with Toped Universe

Making a Universe for Toped and Tokopedia

In 2014, Tokopedia uncovered their brand mascot named Toped to the public; it’s a…

A Whole New Toped Universe

Story of creating a big change on Tokopedia’s sacred thing

Confession of a Design Team Leader at Tokopedia

Growing Design Team at Tokopedia is not about Passion…

Onboarding Like a Boss: How to Build User Happiness through the Landing Page