Stepping up into a leadership role was a mixed feeling for me. On the one hand, I was excited about the new opportunity but, on the other…

How the stakeholder’s contribution can push a better research engagement

Get to know the actors of our brain

Minimum Viable Product as a Proof of Concept

It’s been months since I run user research sessions remotely. I always thought that having a stable internet connection was all I need…

The story how Tokopedia successfully built user acquisition & engagement through audition reality show.

Illustrations are often associated with designers and illustrators. Not to mention, it is one of the tasks that we might do every day.

We’ve seen a lot of mascots out there; from animals to personified objects, mascots are the faces of a brand. They give brands…

In 2014, Tokopedia uncovered their brand mascot named Toped to the public, it’s a hybrid of an owl and a shopping bag. Well, since the…

The development of Toped Universe in Tokopedia app opens a new door for us to explore further in UX writing.

Story of creating a big change on Tokopedia’s sacred thing

Growing Design Team at Tokopedia is not about Passion and Patience. But what is it about then?