Go to Tradecraft
About
Tradecraft
Stories about startups, technology, traction, and design from Tradecraft members
Note from the editor

Stories about startups, technology, traction, and design from the members of Tradecraft. Learn more at http://tradecraft.com

Editors
Go to the profile of Misha Chellam
Misha Chellam
Founder @tradecraft, on the lookout for smart, motivated people.
Go to the profile of Tradecraft
Tradecraft
We train smart people to succeed in traction roles at high growth startups.
Go to the profile of Nick deWilde
Nick deWilde
Managing Partner @Tradecraft | Excited about building new channels for talent development
Go to the profile of Zac Halbert
Zac Halbert
Product Design Lead at Tradecraft
Go to the profile of Thomas Martino
Go to the profile of Jake Fleming
Jake Fleming
Product Design Instructor @ Tradecraft
Go to the profile of Russ Klusas
Writers
Go to the profile of Graham Hunter
Graham Hunter
Growth and marketing professional helping startups grow companies and teams.
Go to the profile of Misha Chellam
Misha Chellam
Founder @tradecraft, on the lookout for smart, motivated people.
Go to the profile of Johanna Weintraub
Johanna Weintraub
Product Designer at Twilio interested in how technology can solve the big problems and create a better world. Animal lover and cashew cheese aficionado.
Go to the profile of T Sripunvoraskul
T Sripunvoraskul
Designer in San Francisco. [they/them]
Go to the profile of Lyle McKeany
Lyle McKeany
I hang out with my family. I work on startup-y things. I read. I write. I golf. I make music. Usually in that order.
Go to the profile of Nick deWilde
Nick deWilde
Managing Partner @Tradecraft | Excited about building new channels for talent development
Go to the profile of Thomas Martino
Go to the profile of Adam Levinson
Adam Levinson
Growth marketer and CRO specialist
Go to the profile of Danny Minutillo
Danny Minutillo
Excited about consumer tech and very early stage startups.
Go to the profile of Sachin Maini
Sachin Maini
Humanist, Writer
Go to the profile of Brandon Redlinger
Brandon Redlinger
Head of Growth at Engagio ~ Growth Marketing ~ Sales ~ User Acquisition ~ If there’s anything I can do to help you, let me know!
Go to the profile of Lakshmi Mani
Lakshmi Mani
lakshmi-mani.com / Product Designer @ Stride. Previously @ Cognitive. Changing behaviors with design. Guilty pleasures: British panel shows.
Go to the profile of Tommy Murray
Go to the profile of Faisal Al-Khalidi
Faisal Al-Khalidi
Head of Growth @ CarDash (YC17)
Go to the profile of Francisco Rencoret
Francisco Rencoret
Growth @ Tradecraft
Go to the profile of Autumn Mantras
Autumn Mantras
designer & engineer | @MIT MechE alumna | curious about the universe✨
Go to the profile of Francine Lee
Go to the profile of Ander Frischer
Ander Frischer
Content and growth marketer, new media enthusiast, live music fan, and lifelong learner. Growth at @Tradecraft. www.anderfrischer.com
Go to the profile of Luanna Williams
Luanna Williams
city launcher. status quo disruptor. left + right brainer. tech + food + fashion + innovation lover.
Go to the profile of Ina Herlihy
Ina Herlihy
Product Manager @Walmart. I speak as many languages as I have passports (that’s three). Previous: Zumper and Nestlé
Go to the profile of Eric Lee 👋
Eric Lee 👋
Product & Design
Go to the profile of Julia Zhao Xu
Julia Zhao Xu
Design & Dev in SF | Maker at heart
Go to the profile of Brandon David
Go to the profile of Marshall Darr
Marshall Darr
Marketing lead at Decent. I occasionally makes jokes
Go to the profile of Gabe Marcial
Gabe Marcial
Growth Marketing at @Away. Prev: @SheTHINX, @Tradecraft, @GA. Gradatim ferociter.
Go to the profile of Gabriel Dillon
Gabriel Dillon
Two wheels are better than four. I explore mountain tops and technological cul-de-sacs.
Go to the profile of Maggie Avila
Maggie Avila
Product Designer. Loves tools that help tell stories. Doodles, bikes, reads. http://www.anamason.com (Formerly Ana “Maggie” Mason)
Go to the profile of Mallory Surpless
Go to the profile of Chris Martinet
Go to the profile of Andrew McInnes
Andrew McInnes
We’ll Figure It Out!
Go to the profile of Kirby Smith
Go to the profile of Liana Dumitru
Liana Dumitru
Design Manager @Dropbox. Previously founder @memoaiHQ (acquired by @Coinbase).
Go to the profile of Dice-K Miyoshi
Dice-K Miyoshi
Growth Marketer @Tradecraft | Previous: Team Lead of AdWords Sales @Google, ICT Business Incubator @GrameenBank
Go to the profile of Logan Johnston
Logan Johnston
Leads by facilitation. Growth PM, Community.
Go to the profile of Amy Hong
Amy Hong
Product Designer in SF
Go to the profile of Wing Poon
Wing Poon
Join my journey in becoming an analytical growth marketer. Growth Marketer @ Tradecraft. Follow me @wingydingy.
Go to the profile of Michael Newton
Michael Newton
passions: foreign lang., mktg & adv., pr, blogging, and china; located in bj, working in pr. tweets my own.
Go to the profile of Zac Halbert
Zac Halbert
Product Design Lead at Tradecraft
Go to the profile of Zach Warder-Gabaldon
Go to the profile of Jake Fleming
Jake Fleming
Product Design Instructor @ Tradecraft
Go to the profile of Jake Tsacudakis
Jake Tsacudakis
Founder @ Quanti Design — We help companies design and optimize awesome products.
Go to the profile of Lida Tohidi
Lida Tohidi
Diversity & Inclusion / Speaker / Meditation Enthusiast / Consultant / ExTech Founder / Music, Art & Dance Lover / Yoga Fan / Trek & Travel Junkie / Human Being
Go to the profile of Sonia Bhasin
Sonia Bhasin
Growth Marketer // Passionate about changing habits through technology // @UCLA Econ // @USC Biz Law
Go to the profile of Deepthi Guttikonda
Deepthi Guttikonda
Adventurer. Entrepreneur. Seeker. Synthesizer of ideas. Cave diver. Challenging times require revolutionary creative solutions. Let's create.
Go to the profile of Ann Chiang
Ann Chiang
Diving into FinTech startups. Keep up or get left behind. Always wanderlusting. Follow me @annchianged
Go to the profile of Daniel Licht
Daniel Licht
Growth, Product, Story. Always curious, always learning, always creative. Previously, growth @PlayOsmo, @Next36 & @Tradecraft alumni.
Go to the profile of Prachi Singh
Prachi Singh
Human psyche enthusiast, content junkie, lover of all things aesthetically pleasing, model, flower and infographic fiend.
Go to the profile of Kate Rutter
Kate Rutter
Strategic Sketcher :: sketchnoter :: graphic recorder :: lean entrepreneur :: recovering UX designer :: always carries stickynotes :: http://intelleto.com
Go to the profile of bonnie vig
Go to the profile of Margaux Viola
Go to the profile of Gabriel Song
Gabriel Song
This is my storytelling sandbox.
Go to the profile of Paul Ghio
Go to the profile of Ramya Gogineni
Ramya Gogineni
Into Tech & high-impact, high-velocity marketing. Jumping off cliffs, building my wings on the way down. http://ramyagogineni.tumblr.com/
Go to the profile of Amanda Holt
Amanda Holt
Sales and BD @Tradecraft. Founder of shatterbox. Perfume lover, storyteller, smiler.
Go to the profile of Vivian Chau
Vivian Chau
Lover of consumer tech and beautifully designed products. Helping companies grow their user bases. Learning Growth @Tradecraft until March 2014.
Go to the profile of Angela Barth
Angela Barth
I love meeting new people, helping others, and living life to the fullest. I try to give back often and appreciate all the adventures life brings my way :)
Go to the profile of Carlos Cheung
Carlos Cheung
Mobile @Optimizely - It's all in the variables. Romantic Comedy Fan. #Surfing #Cooking #EnjoyingLife #Learning
Go to the profile of Sejin Hahn
Sejin Hahn
Culturally-conscious Business Development & Sales professional seeking opportunities between Education & Urban Tech
Go to the profile of Fiona
Fiona
UX Designer. Likes owls. Made in London.
Go to the profile of Jordan Presnick
Jordan Presnick
I’m a UX researcher and designer in San Francisco. I like asking questions and building answers. www.jordanpresnick.com and @jordanpresnick
Go to the profile of Tautvydas Gylys
Go to the profile of Deanna Alcorn
Deanna Alcorn
UX Designer, interested in pop-sub-hi-lo culture, fitness, and neuroscience.
Go to the profile of Scott Price
Scott Price
User Experience Design | www.scottprice.io
Go to the profile of Scott Hutter
Scott Hutter
humble UX designer, thrives on enthusiasm, motivated by altruism. lover of the sea
Go to the profile of Jason Ochoa
Jason Ochoa
Growth strategist. Love discussing new, big and/or fun silly ideas. Dance and bongos playing machine.
Go to the profile of Nicolò Ungari
Go to the profile of Lauralynn Stubler
Lauralynn Stubler
Growth & Retention @ Cushion.ai. We get your bank fees and credit card interest refunded.
Go to the profile of Drake Ballew
Go to the profile of Ian Schoen
Ian Schoen
Senior product designer @salesforceUX. San Francisco native.
Go to the profile of RaeAnne Pae
RaeAnne Pae
Small-town girl from KY, turned SF city dweller by way of NYC. Army combat vet, runner, dog/horse lover, and all things social. Sucker for good food and travel.
Go to the profile of Veronica Martini
Veronica Martini
Product Designer at Farmers Business Network
Go to the profile of Cathrine L. Gunasekara
Cathrine L. Gunasekara
Product Manager & Experience Creator
Go to the profile of John Ferrigan
John Ferrigan
Product Designer at Trace Genomics. Previously architecture and referral marketing.
Go to the profile of Matt Banahan
Go to the profile of Krysta Curtis
Krysta Curtis
Entrepreneurial Product Manager who is passionate about user experience.
Go to the profile of Piero H. Mendez
Go to the profile of Yusuke Matsumura
Yusuke Matsumura
CEO, m-gram Inc.
Go to the profile of Adam Miller
Adam Miller
Acquisition & Analytics @Turo | @DrexelUniv & @TheKiskiSchool Alum | Husband | Father | Musician | Rational Marketer | Amateur Economist
Go to the profile of Lauren Nham
Lauren Nham
Product @SutherlandLabs. Think like a designer, build like a startup · @laurensophia
Go to the profile of Simone Totaro
Simone Totaro
Interested in understanding and reproducing the computational aspect of human behavior.
Go to the profile of Simon Jalbert
Go to the profile of Brenon Kalu
Brenon Kalu
Travel, technology, and good eats.
Go to the profile of Andrew Froug
Andrew Froug
Where food and technology meet.
Go to the profile of Ariane Mohamadi
Ariane Mohamadi
Careers @Tradecraft. Over communicator + gesticulator. Per-talian. Likes checklists.
Go to the profile of Lydia Davey
Lydia Davey
Storyteller. Opportunity Creator. Adventurer.
Go to the profile of Raymond Gobberg
Raymond Gobberg
sales/BD @tradecraft by way of @google, @bonfyreapp and @usairforce // #lover: #chicago sports + iced #coffee
Go to the profile of Rob Tapella
Rob Tapella
UX Designer @nasajpl in Los Angeles. Previously a product manager @pacbio and @appliedbio. @tradecraft alum.
Go to the profile of Jenny Knauss
Jenny Knauss
UX designer, Researcher & Product Manager
Go to the profile of Christina Moran
Christina Moran
Growth | User Acquisition @Tradecraft
Go to the profile of Joe Christiani
Joe Christiani
Product design @Segment
Go to the profile of Anteo Quiroz
Go to the profile of Jason Lim
Jason Lim
Product Designer at Uber
Go to the profile of Troy Sultan
Go to the profile of Gail Blachly
Gail Blachly
Sales/Business Development @ Tradecraft
Go to the profile of Justin Smith
Justin Smith
Designer focusing on strategy, innovation, and creating the multimodal. 2-wheel vehicle enthusiast. Futurist. www.justinsmith.io
Go to the profile of david ladowitz
david ladowitz
I spend my time writing software, thinking about bitcoin and rock climbing. www.corner-pay.com
Go to the profile of Michelle Marguth
Michelle Marguth
Growth at Tradecraft. Native Portlandian. Obsessive traveler and eater and music appreciator. Nerd with social skills.
Go to the profile of Toby Silverman
Toby Silverman
Product Designer + Photojournalist
Go to the profile of Rachele Lam
Go to the profile of max mackey
max mackey
Performance Marketing @ NerdWallet, Growth Marketing @ Skurt and a few others before that.
Go to the profile of RJ Cheng
RJ Cheng
Product Designer in the Bay. On a mission to design experiences that help people reach their full potential. www.rj-cheng.com
Go to the profile of Roger W Tran
Go to the profile of emmanuel
Go to the profile of derrick huey
derrick huey
designer & sewing machine operative
Go to the profile of Tommy Engström
Tommy Engström
Product Designer @joinvint
Go to the profile of Katya Kostyukova
Katya Kostyukova
VR Design at Facebook
Go to the profile of Mischelle Mulia
Mischelle Mulia
runner, rock climber, backpacker, cat lover, and a product designer
Go to the profile of Kari Ostevik
Go to the profile of Alex Wu
Alex Wu
designer by day, dragonslayer by night.
Go to the profile of Maria P. Gomez Gelvez
Go to the profile of Alicia Zhang
Go to the profile of Caitlin Mohnike
Go to the profile of Daniel Hsu
Daniel Hsu
iOS Everlance (www.everlance.com). Amherst ‘13.
Go to the profile of Travis Devitt
Travis Devitt
Investor & operator helping enable great early stage companies. Former Head of Growth @ Aceable, former hedge funder, proud Austinite
Go to the profile of Travis Charlton
Go to the profile of Ellen Wilson
Go to the profile of Ankit Mishra
Go to the profile of Chrysan Tung
Chrysan Tung
Product Designer @ WW (Weight Watchers Reimagined) — San Francisco, CA
Go to the profile of Neesha Bapat
Go to the profile of Ben Ronning
Ben Ronning
UX Designer | Digital Toolmaker
Go to the profile of Ben Pepin
Go to the profile of Menesha
Menesha
Product Designer
Go to the profile of Jamie Yan
Jamie Yan
Growth marketer: strategy, email, eComm, retention, optimization. Interested in how technology can help to solve social problems… and in puppies
Go to the profile of Gavin Johns
Gavin Johns
I design @opendoor and co-host @architechieSF.
Go to the profile of Marvin Exume
Marvin Exume
E-Commerce Fanatic @ Notify, helping you achieve success with your online stores https://notifyapp.io/
Go to the profile of Joel Cox
Go to the profile of Ellen Procter Wilson
Ellen Procter Wilson
Product Marketing | Branding | Growth
Go to the profile of Camilla Bennett
Go to the profile of Cody Juric
Cody Juric
Cat Daddy Enthusiast, View Finder, Lake Lover, Rugby, Tech, author of The Growth Marketer Handbook, Chiefs Fan
Go to the profile of Lauren Bass
Lauren Bass
growth mindset, startups, adventure, a good challenge, farmers markets, show jumping, quirky people, animals, skiing, meditation, being outside my comfort zone
Go to the profile of Hung Nguyen
Hung Nguyen
Sales/BD @ Tradecraft
Go to the profile of Gayathri Lakshminarayan
Gayathri Lakshminarayan
Growth @ Tradecraft
Go to the profile of Melvin Chee
Melvin Chee
Growth guy. Dreamer & Believer. Aviation enthusiast. Currently in San Francisco
Go to the profile of Ryo Ishida
Ryo Ishida
Architect, city planner, and management consultant exploring the exciting moment of technology transforming citylife in Bay Area @ryo14da
Go to the profile of Hugh McFall
Hugh McFall
Writer, reader. Product Marketing Manager at Samsara.
Go to the profile of Kate Bennet
Kate Bennet
Product consultant and chaos organizer. Currently at Lab Zero, formerly Product Management at Imgur, Mindjet and Spigit.
Go to the profile of Emily Bell
Emily Bell
Product Manager @ Countable
Go to the profile of Sid Saha
Sid Saha
Engineer + Marketer + Entrepreneur.
Go to the profile of Grace Pilouk
Grace Pilouk
Product Design @ Tradecraft | Just learning those UX ropes
Go to the profile of Rhea Jayachandran
Rhea Jayachandran
product designer, doodler, eater
Go to the profile of Jane Hainze
Jane Hainze
Content Strategist + Researcher in SF. Tech, media, design, running, and all things Muppets. www.janewhainze.com
Go to the profile of Nicole Lana Lee
Nicole Lana Lee
Editor of @nicolelana | Kitesurfer, Surfer, Qualified Yogi | Wellness Expert | Content Marketer | Huffington Post | Thrive |Allset | www.nicolelana.com
Go to the profile of Allan Avayu
Allan Avayu
Growth Marketer @ Tradecraft
Go to the profile of Abigail Kathleen
Go to the profile of Matias Honorato
Matias Honorato
Growth Manager at @meettally | Previously @MeetEarnest, @Tradecraft, @beetrack & Founder @slidepick | Creating, Learning & Sharing
Go to the profile of Megan Kennedy
Megan Kennedy
Product Designer. Yogi. Foodie. Lifetime learner. I enjoy deep conversation, challenging the status quo, and developing those around me.
Go to the profile of Belén Ceballos
Belén Ceballos
migrant. traveler. observer. researcher. designing the bridge between humans and technology. www.belenceballos.com
Go to the profile of Lindsey Frischer
Lindsey Frischer
Lawyer & Social Justice Advocate. Director BD+Growth @lesbiantech | Former Head of Strategic Partnerships @ROSSIntel |Policy + Legal Advisor @Josephinemeals.
Go to the profile of Justin Turner
Justin Turner
Doesn’t play 3rd base for the Dodgers. Product Designer @ Tradecraft.
Go to the profile of Annie Chen
Annie Chen
Product designer. Coffee addict. Pastry lover. Amateur climber.
Go to the profile of Anthony Merra
Anthony Merra
Sales & Business Development @ Tradecraft
Go to the profile of Leanna Leung
Leanna Leung
design @ atlassian, uc berkeley alum, and cat mom
Go to the profile of Chris Brophy
Chris Brophy
Growth Marketer. I like to grow consumer products. Currently consulting startups on growth strategy at Tradecraft. Looking for my next adventure.
Go to the profile of Michelle Wegenstein
Michelle Wegenstein
Product Designer @Clearmetalinc. Be excellent to each other.
Go to the profile of Raimundo Manterola
Raimundo Manterola
Growth @ Tradecraft
Go to the profile of Mel Smith
Mel Smith
Product Designer @ Mel Smith Consulting
Go to the profile of Stacey Wang
Stacey Wang
Product Designer. Choosing love over fear.
Go to the profile of Casper Sermsuksan
Casper Sermsuksan
Co-Founder @KulinaID | Edaf | Fopus, CSO @ Tellscore
Go to the profile of Kevin Kwon
Kevin Kwon
Product Designer and VR Advocate
Go to the profile of Ruchi Thukral
Ruchi Thukral
Growth marketer. Previous VC associate. Artist, chocolate fiend, and unintentional comic relief. Trying to make this world more compassionate.
Go to the profile of Oliver Anderson
Oliver Anderson
I’m a Growth Marketer who has multiple pending patents in Ed-Tech. I'm known for my creative growth strategies such as on Instagram with @SanFrancisco_Toys
Go to the profile of Billy Silva
Billy Silva
Business Development and Sales | Tradecraft
Go to the profile of Jasmine Rosen
Jasmine Rosen
Product Designer at SurveyMonkey. View my work at jasminerosen.com. Follow me at @jasminenrosen.
Go to the profile of Vivian P. Li
Vivian P. Li
Interaction Design at Intuit
Go to the profile of jessica poteet
jessica poteet
I write long sentences in an city that thrives on five cent words and Hemingway prose. The Girl with the Star Wars Tattoo. I have opinions and adventures. ENFP.
Go to the profile of Thomas Maremaa
Thomas Maremaa
Curious, driven and a doer. I’m into marketing, start-ups & entrepreneurship |Growth Lead @ROSSIntel | Previously Growth @Tradecraft |
Go to the profile of Taylor Higashi
Taylor Higashi
Current designer. Former butcher. Always a learner. Check out my latest work at thigashi.com
Go to the profile of Harry Bailey
Go to the profile of Julia Hartwig
Julia Hartwig
Growth Marketer. Travel addict. Headstand lover. Opinion curator. Learning junkie.
Go to the profile of Andrew Jones
Andrew Jones
Working on strings.com
Go to the profile of Kaitlyn Holstine
Kaitlyn Holstine
Growth Consultant@ Tradecraft | Follow my visual journal: https://www.instagram.com/kaitlyn_holstine/
Go to the profile of Carver
Carver
Business Development + Growth @ Tradecraft
Go to the profile of Tea Chang
Tea Chang
Product Designer with a love for creative details, compelling stories, and video games
Go to the profile of Jillian Pfund
Jillian Pfund
Product Designer. That girl over there asking, “Why?” and eating cheese. Lots of cheese.
Go to the profile of Andrew Yang
Andrew Yang
NYC based Product Designer · Former Engineer @ SalesforceIQ | Amazon
Go to the profile of Mikhail Gündoğdu
Mikhail Gündoğdu
Product Designer
Go to the profile of Alexis Vargas
Alexis Vargas
Product Designer on the quest to Understand + Create + Iterate
Go to the profile of Darren Blum
Darren Blum
UX Designer based in San Mateo California. Designer of products that get out of the way let users get jobs done. Fish taco enthusiast.
Go to the profile of Darren Blum
Darren Blum
Designer of cohesive experiences across software and hardware. Fish taco aficionado.
Go to the profile of Jodee Cherney
Jodee Cherney
Product Designer | San Francisco
Go to the profile of Abhas Misraraj
Abhas Misraraj
Product Designer @iNaturalist. Lover of storytelling, video games, and obscure Harry Potter trivia • abhasmisraraj.com
Go to the profile of Devin
Go to the profile of Anastasia Walia
Anastasia Walia
Be the change you want to see…
Go to the profile of Irene Kim
Irene Kim
Product designer who loves classical music and comic book superheroes. Looking for opportunities from healthcare to civic tech! View my work at irenekim.me
Go to the profile of Edwin
Edwin
Growth Marketer leveraging a background in finance to help great startups scale! Looking for exciting opportunities — Feel free to get in touch!
Go to the profile of Xin Koepsell
Xin Koepsell
Product Designer, also a licensed therapist in the bay 🌁. I believe good designs can create emotional connections with people ♥
Go to the profile of Elbert Choi
Elbert Choi
Product Designer | San Francisco
Go to the profile of Kyle Hixson
Kyle Hixson
Growth @ Tradecraft
Go to the profile of Sayali Shah
Sayali Shah
Product designer by day, guacamole snob by night. An advocate for wellness, sustainability and plant-based living!
Go to the profile of Joyce Chu
Joyce Chu
I’m a Product Designer in the SF Bay Area
Go to the profile of Tobin Jones
Tobin Jones
Product Strategist and Creative Director. Asking lots of questions about the future of visual communication. You can find me at tobinljones.com and on IMDB.
Go to the profile of Dennis Xing
Go to the profile of Lily
Lily
Designer by day, sporty artist by night
Go to the profile of Belinda Hui
Belinda Hui
Product Designer based in San Francisco. Currently @ Couchsurfing International. belindahui.com
Go to the profile of Taylor Gilbert
Taylor Gilbert
Product Designer | Passionate about emerging tech and solving ambitious problems | Master of Contextual Design | Ninja level X-Acto knife skills
Go to the profile of Lauren Glazer
Go to the profile of Julian Benabides
Julian Benabides
Julian is a growth marketer, author, and photographer. He enjoys the art of the written word, and is always up for the next challenge.