Traffic Is Currency

Boost Your Free Trial Conversion Rate By Using These Metrics

In order to improve your free trial conversion rate, you need to look for patterns.

Everyone knows that it’s important to find the activities that correlate most successfully to someone taking the…

The Definitive Guide to User Onboarding

This is the ultimate guide to user onboarding.

And let me be clear about something:

This is NOT a lame “listicle” with 5 steps to do user onboarding right.

6-Figure User Onboarding Mistakes to Avoid

What is the goal of user onboarding?

Although counterintuitive to what many people think, the goal of user onboarding is to help people become better at using your product.

Free Trial vs Freemium: #1 Framework to Decide Between Models

Freemium is like a Samurai sword: unless you’re a master at using it, you can cut your arm off. — Rob Walling

When you decide between a free trial, freemium, or demo model, you need to be extremely…

Beginner’s Guide to Product Qualified Leads (PQL)

A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model.

As a result, PQLs are more likely to become a customer than other leads. Unlike…

How to Double your Signups with UX Writing (Powerful Techniqes)

If done right, UX writing can make the difference between a successful SaaS business and a failed one.

UX writing helps users interact with the website, app, or online product. It is similar to…

[Case Study] One Crazy Way to Boost Your Free Trial Signups

SaaS buyers have become extremely savvy online shoppers. They often do 85% of the research they need to make a purchase decision before ever talking to a sales person. The information they look for varies according to their…