The Top Tools for Marketing in Australia
Every year, marketers and businesses all over Australia need help with their marketing strategies. There’s no shame in asking for help, especially when there are plenty of advanced tools ready and waiting in the industry. You’ll find tools to help with ad optimization, ad creation, post scheduling, content creation, traffic analysis, and many other areas.
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The question is whether you can truly afford to ignore all these great tools. Even before the pandemic, the barriers to entry within many industries were falling. This meant that anybody could join your niche and launch a competing service with little more than a laptop, the internet, and a pinch of determination.
Now, after the pandemic, you’re forced to deal with growing competition and pressure from stakeholders. In other words, you need to make the most of every single dollar that the marketing team receives. The tools in this guide help you to achieve this!
Schedugram
Did you open an Instagram account with dreams of having thousands of followers, an active community, and a place to share news and engage with customers? Most businesses do, and then they quickly get a reality check. Thankfully, Schedugram is designed to help.
The main features of the service include:
- Visual Instagram planner
- Social media calendar
- Instagram post scheduler
- Photo editor
If you’re planning to post on Instagram and want to build a strong following, Schedugram is a brilliant place to start. You can plan posts, edit photos before posting, and plan your whole social media strategy on the calendar.
SEMrush
If you’ve done even the smallest amount of research on marketing tools, you probably came across SEMrush. It’s a popular tool used by both beginners and experienced marketers and businesses. According to the tool itself, over three million users around the world now access SEMrush for their marketing needs.
Ultimately, SEMrush is designed to offer a little bit of everything for those who want multiple features in one tool. After signing up, you’ll enjoy PPC advertising research, keyword tracking, keyword research, domain comparisons, keyword difficulty, site audits, backlink audits, social media analysis, and many other features.
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Trapica
If you want a tool that will save you time and resources, look no further than Trapica. Do you currently spend long afternoons looking at social media ad analytics? You look at the various metrics trying to work out how to optimize several campaigns across several social media platforms. The pressure from this task alone is enough to cause even the most experienced marketer to leave the industry.
We have great news — Trapica automatically optimizes all social media campaigns. Don’t worry, you’re not dreaming. The tool will use machine learning and artificial intelligence to monitor and optimize ad campaigns automatically. What does this mean? Optimized targeting, bidding, budgeting, budget scaling, and A/B testing (with creatives).
One of the best things about Trapica is that it integrates with Facebook, Twitter, Instagram, Snapchat, TikTok, LinkedIn, Google, Pinterest, and plenty of others. Long story short, choose Trapica and you’ll have optimized ad campaigns without having to do anything yourself (freeing you up for more important marketing tasks!).
Read More: Trapica Marketing Suite
Phlanx
Like SEMrush, Phlanx is another tool that opts to help in several areas. In recent times, many have joined for the influencer directory feature, which where influencers and brands can connect. Elsewhere, Phlanx offers a collaboration portal, engagement calculator, influencer contract generator, Instagram auditor, and more.
If you aren’t interested in influencer marketing, we recommend choosing one of the other tools on this list since Phlanx is very much focused on this area of marketing. The platform is designed for small- and medium-sized businesses and offers advanced assistance for those nervous about starting with influencer marketing.
Similarweb
Take an average person off the street with no marketing experience, put them into a marketing department, and one of the biggest lessons they would learn on the first day is the importance of data. Data allows you to boost ad performance, improve a website, learn about competitors, see what customers think about a product…we could go on for the rest of this guide.
With Similarweb, the focus is on competitors. When you learn about similar services on the internet, it’s easier to position your brand. It’s easier to create advertising material, highlight a USP, and differentiate from all competitors. As a monitoring tool, Similarweb collects data from international panels, ISP figures, and many other sources.
Over time, you’ll learn about emerging competitors, current developments, and partnership opportunities. Regardless of how you utilize the data, it’s all available with a few clicks on Similarweb.
GetResponse
Of course, part of marketing is engaging with an audience. GetResponse has an abundance of tools in this area including email analytics, an autoresponder and email creator, sales funnel management, website builder, live chat, webinars, landing pages, and marketing automation. As you can imagine, these tools make it easy to grow an audience and engage with customers.
Simultaneously, you can also create content whether you opt for a webinar, landing pages, or something else entirely. If you want to be available for customers even when all employees are in bed, choose the live chat tool and give them an option. Even while nobody is working for the brand, the live chat tool generates insights and sends people in the right direction.
POSTOPLAN
Next, we have another tool designed to help businesses with the ever-growing social media demands. As well as creating content, you’ll use POSTOPLAN to schedule and promote content. Rather than logging into your social channels to post, you can schedule everything in advance and reduce the burden of your social strategy. You have the content ready in advance, so why not schedule the posts too?
Although this tool was only introduced in 2020, it has generated lots of positive reviews and continues to put smiles on faces in 2021. Another thing we like about POSTOPLAN is that it offers 24/7 live support. If ever you need help, just contact the team and you’ll have assistance almost instantly.
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HelmBot
If you need help on the business management side of things, HelmBot is one of the best options currently available. You’ll receive assistance with appointment scheduling, marketing automation, staff management, point-of-sale, and various other areas. With the marketing automation feature, you can automate member pitches, special offers, and more.
When you have lots of recurring and one-off tasks, it’s hard to keep track of them all. Thankfully, it’s easier than ever with a tool like HelmBot. Keep tabs on all tasks, all marketing employees, and your whole schedule. Ever get to the end of the day and realize that you didn’t send that important email? Maybe you forgot about a meeting? It’s difficult to forget something important when you have HelmBot.
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White Label Loyalty
Next, we’re looking at White Label Loyalty. This brand helps to launch a digital loyalty program. In 2021, the marketing team has lots of pressure on its shoulders (you don’t need us to tell you). If the CEO also wants you to launch or upgrade a loyalty program, allow White Label Loyalty to assist.
With an out-of-the-box microsite and app, it’s easy to send the right rewards to the right mobile devices. For those with a website and app already, integrate the SDK solution. You can send push notifications to customers, offer promo codes, and boost engagement through multi-step challenges.
Drift
Available for iOS, Android, Mac, Cloud, and Windows, Drift is the ideal tool for offering personalized buying experiences. Ever worry that customers won’t enjoy the buying experience? Unfortunately, this leads them to other companies, and you miss out on potential revenue (while also helping a competitor to grow).
With Drift, you can meet the ever-growing customer expectations with simple, quick, and tailored buying experiences. How? With combined video, chat, email, and automation features. You’ll have everything you need all in one place to converse with all customers, answer their pressing questions, and encourage more revenue.
Read More: Engage Your Customers with Website Personalization
Leadiro
To finish, we have another email marketing tool. Leadiro is designed to highlight and engage with a target market (at speed!). Not only does Leadiro improve the customer experience, but it also makes the lives of your sales team much easier. According to the service itself, it has access to data for 36 million email addresses in 98 countries.
Over time, you’ll use the geographic and demographic data to improve targeting with ad campaigns. The more you know about your target market, the more information you have to draw on and resonate with them.
Read More: How to Target Your Most Valuable Customers
Other Tools
Other marketing tools you might consider in Australia are as follows:
- Altcraft
- DealSignal
- EngageBay
- Adzooma
- Appy Pie
- Marketo
- LeadsBridge
- Opensense
- Leadsift
- Claritysoft
- Chatfuel
When choosing between these tools, think about your needs and utilize the free trials on offer for many of them!
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