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Recent Stories
If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now.
If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now.
Jennifer Fortney
May 25
So, You Think You Can’t Afford a Publicist
So, You Think You Can’t Afford a Publicist
I hear it time and again, but you think you can’t afford to hire professionals to help you with PR? It’s not true, well not always.
Jennifer Fortney
May 19
Media Industry Changes and What It Means for Startups and Small Enterprise
Media Industry Changes and What It Means for Startups and Small Enterprise
Since before the pandemic started, we began seeing changes in the media industry and news environments that we’ve been keeping a tab on…
Jennifer Fortney
May 17
All it Takes is One Poor Experience to Lose a Customer — Study Shows
All it Takes is One Poor Experience to Lose a Customer — Study Shows
We’ve been talking a lot about customer experience these days and a new study out by customer engagement firm Verint proves why.
Jennifer Fortney
May 15
What Makes a Story Truly Newsworthy & Compelling to Media
What Makes a Story Truly Newsworthy & Compelling to Media
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their…
Jennifer Fortney
May 13
If You’re an Entrepreneur, Don’t Read the News
If You’re an Entrepreneur, Don’t Read the News
Do you feel panicked to make decisions for your business because the news is telling you that the world is blowing up? Then, you should…
Jennifer Fortney
May 11
Are Press Releases Really Worth it Today and What to Do Instead
Are Press Releases Really Worth it Today and What to Do Instead
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention…
Jennifer Fortney
May 9
The Marketing
Why Your PR Strategy Must be Experiential With or Without a Physical Product
Why Your PR Strategy Must be Experiential With or Without a Physical Product
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a…
Jennifer Fortney
May 7
Paid Media, Guarantees and A Cautionary Tale
Paid Media, Guarantees and A Cautionary Tale
Paid media is a reality for PR pros and businesses that want to generate awareness and drive traffic, creating a complicated balance for…
Jennifer Fortney
May 5
How to Develop a Marketing Budget for a Small Business
How to Develop a Marketing Budget for a Small Business
Most small businesses, like startups and small enterprises have limited capital to spend on marketing, and while it is tempting to try and…
Jennifer Fortney
May 4
How to Get Press Coverage for Your Startup, Small Enterprise
How to Get Press Coverage for Your Startup, Small Enterprise
All businesses want positive press coverage for their products or services. It’s easy to understand why. Public relations (i.e. media…
Jennifer Fortney
May 2
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