Branding

Translated from "Guiso gráfico con liqueed" by Gabriel Lopatin

The process of designing a logo usually starts with a brief. My experience goes along that path, due to the formal education I've had. But for this project I didn´t…

Is it about marketing? A dictionary entry relates the term to “promoting and selling.” Not our main concern. Maybe branding? Nah, the focus of the entry is again on “promoting.” I personally despise the notion of manufacturing consumers. What’s more, I truly believe that what we do for a living could make this…