Branding

Reacting.

Lately, I’ve learned to avoid things that make me react. By reacting, I mean repairing things that have been damaged for long.

Reacting is not a healthy strategy. In business, it’s always playing the catch-up game. In relationships, it’s apologizing. In a career, it’s taking different…

Design is communication.

The aim of a landing page is to tell a story about a product or an idea and hopefully make people buy in. This is communication.

In it’s most low-level interpretation, it’s moving pixels and adjusting fonts and colors. In the bigger picture, it’s the…

Getting Words Across.

Viral ideas are always combinations of a good idea and a huge, loyal tribe. Having a great idea isn’t even 10% of the mix.

Ideas are shit. Most ideas that go viral have been heard before. Apple, Facebook, Netflix, Tesla, all these breakthroughs weren’t the first to…

Maybe branding is a Buzzword.

What does having a brand really mean? and how does it matter?

Before now, my picture of branding was egoistic; Make your customers. and clients feel you’re special. Have some bold visual identity so people would differentiate you from the crowd. If…

Why I’m starting this publication.

True Motility.

Exactly three months ago, I came up with a strategy to help me learn and understand some topics deeply. It involved me studying a theme for three months. 
I decided to begin with Storytelling in design. It was a very…