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Truth & Systems

Truth & Systems is a start-up studio based in NYC’s Meatpacking district. We create, co-found, invest in, and scale companies. We are interested in ideas that make jobs rather than take jobs, help rather than harm the environment, and promote inclusivity not divisiveness.

Have We Bought Into A Fallacy Of Individualism In Startup Culture?

Have We Bought Into A Fallacy Of Individualism In Startup Culture?

One of the unknowable things my partners and I spend time trying to know is: What is the right composition of a startup founding team?
Go to the profile of Jonah Bloom
Jonah Bloom
Jun 10, 2019
Spectacularly Bad Email Marketing

Spectacularly Bad Email Marketing

Why don’t brands use the infinite exhaust of intent-based data to be useful to us, rather than clambering all over our birthdays?
Go to the profile of Jonah Bloom
Jonah Bloom
Apr 25, 2019
Recommended Reading

Recommended Reading

2018 Book Reviews From The Agency Review
Go to the profile of Jonah Bloom
Jonah Bloom
Mar 3, 2019
The Dirtiest Word In Business? Consumers

The Dirtiest Word In Business? Consumers

We All Say It, But It’s Wrecking Marketing and Maybe The Economy Too
Go to the profile of Jonah Bloom
Jonah Bloom
Mar 3, 2019
TD Bank, My Friend Mary, and Harnessing Humanity In Marketing

TD Bank, My Friend Mary, and Harnessing Humanity In Marketing

Front Line Employees Build Brands
Go to the profile of Jonah Bloom
Jonah Bloom
Apr 23, 2018
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