EMIRATES LANDED A VIRAL HIT WITH REACTIVE INFLUENCER MARKETING.

SNAPCHAT JUST CHANGED VIDEO FOREVER.

Snapchat’s decision to rebrand to Snap. Inc and become “a camera company” selling hardware…

The rise of the subscription model…

SO LETS HAVE A BIT OF HISTORY….

The Political Power of Social Media

There has been a recent shift in millennial and influencer posting tactics on social media…

Speaking Gen Z

“Idk, bae said my outfit was on fleek but then he saw on ma phone I took a belfie and went kray af, throwing shade. I was like wtf…

INSTAGRAM AND THE STORY OF SNAPCHAT PLAGIARISM.

SOCIABLE BEAUTIES

In recent years, a raft of premium and luxury beauty brands set their marketing…

Should it all be about social?

More and more, we are seeing brands diverting marketing budgets away from television ads and investing in…