Open in app
Sign inGet started
Why The Traditional Story Arc Is Obsolete For Brands

Why The Traditional Story Arc Is Obsolete For Brands

Happy endings are boring.
Go to the profile of Yini Chua
Yini Chua
How To Create Amazing Content And Strengthen Customer Goodwill

How To Create Amazing Content And Strengthen Customer Goodwill

Stop selling and start giving.
Go to the profile of Yini Chua
Yini Chua
3 Simple Steps To Create A Powerful Brand Strategy People Love

3 Simple Steps To Create A Powerful Brand Strategy People Love

#1: Find your hero customer.
Go to the profile of Yini Chua
Yini Chua
This Is How Lean Branding Works For Startups

This Is How Lean Branding Works For Startups

More writing, less superfluous stuff.
Go to the profile of Yini Chua
Yini Chua
About Ugly StoryLatest StoriesArchiveAbout MediumTermsPrivacy