Response to my previous article so far could have been termed lukewarm at best. From the beginning I knew I…
It had been a while since I had caught up with this friend. Discussions with him always went beyond worldly and usually concerned ideas, persuits and meaning. During our last discussion he casually remarked, ‘we may die without making something as historic as iPhone like Steve Jobs. But we must…
It was not unusual that it was drizzling though it was a summer evening. It is a beautiful…
On a rare evening walk around a lake, my friend asked if I believed in superstitions. She said that she…
The fear of missing out — Part 3: Choices
Continued from previous article …
In this article we will talk about another consequence of Loss Aversion: Seeking more options and holding onto all options.
It is well recognised that we have a tendency to follow actions and behaviours of the majority, especially in ambiguous situations and in situations where we ourselves do not have strong knowledge or opinion. Behaviour practitioners exploit this tendency under the technique called…
Imagine arriving to work(or college) one morning only to realise you have mixed up your shoes!!! What do you…
What you Think is what you See
There seemed lot many Volkswagen Polo cars on Bangalore roads. I was gravitating towards buying a Polo hatchback. And then, during a walk on a weekend evening, my friend casually remarked that she sees many Maruthi WagonR cars around her. She had just bought a WagonR. I was flabbergasted…
The fear of missing out — Part 2: The Endowment Effect
Our aversion to loss also influences our behaviour in many subtler ways, two of which I would like to discuss here.
The fear of missing out — Part 1: The Loss Aversion
And I did the unthinkable: subscribe myself for promotional emails, despite knowing they are mostly spammy.
I was subscribing to Netflix membership. As most services, Netflix too presented me with an option to subscribe to emails informing me of…
