Why stories are memorable

Stories are memorable. It is over 20 times more likely to remember a fact if it is wrapped around a story.

Storytelling in the stone ages

Before we look at what storytelling was first used for, let´s take a look what a story actually is: In…

MORALS … or why heroes never hurt their integrity for success

THE TRUTH ABOUT HEROES

Over the next weeks I will write blog posts about heroes, their traits, their characteristics, their journeys and how…

HEROES pt. 2. Do, Do, Do — or why making mistakes is better than not taking any action

Storytelling is a decision-making tool

I recently stumbled over a very interesting story that involves the prominent neurologist…

Reveal meaning without defining it

“Storytelling reveals meaning without committing the error of defining it.” — Hannah Arendt

Find your core

Simplicity is key

Who is Barack Obama? … or why the ‘This is who I am’ story is your biggest asset

Who likes stories?

I´ve recently been asked who likes stories. The answer is simple: everybody. Literally EVERYBODY. Stories are probably one of…