By Dorothy Hagmajer
It’s not if you use it, but how.
The use of social media as a tool for audience engagement is standard practice. For some organizations, it is a way to expand their customer base and…
This post by professor Tom Kelleher originally appeared on Oxford Presents on…
This story originally appears on the Medium page of one of our students, Laura Johnson.
This article by Tom Kelleher originally appeared on the Institute for Public Relations site on Oct. 9, 2015.
This article by Juan-Carlos Molleda originally appeared on the Institute for PR on Oct. 9, 2015