upstart magazine

The brand and the beautiful

The luxury goods industry is booming in Australia while personal debt is at its highest recorded level. Joel Svensson asks why we’re still buying into the illusion that happiness comes with a premium price tag.

The hobby of the few

There are many hobbies which people like to partake in during their spare time, be it playing sport, watching TV shows (generally as many episodes in as short of a time period as possible from personal experience), reading books or cooking. But one that is shared by a much smaller group of…

Would the real Claire Varley please stand up?

A tale of mistaken social media identity

As a journalist, my byline is everything. My name is my brand, but that brand is not quite as unique as some.

The Free WHAT Agreement?

What is a free trade agreement? Why do we need them? What do they mean for me? Who are the real beneficiaries of…

Was Tony Abbott Truly the Prime Minister for Indigenous Affairs?

Social Media is Changing Television

Often I have a hard time being able to dedicate my solid attention to the single television screen in front of me. Instead, I find myself interacting with numerous devices throughout the running time of a television show. This includes my attention spanning to that of my Instagram…

PINK IS FOR GIRLS

a look at gendered market segmentation

Be #fitspo or go home

Do you post photos of your ‘clean’ food on social media? Or even a photo of you at the gym? Maybe a motivating quote about fitness? Sounds like you have a case of the #fitspo craze that has recently taken over Australia this year.

Eva to the rescue

Fifty cats. One location. For some it’s heaven. For others, it’s a nightmare. For Eva Cameron, the founder of the Albury Cat Rescue, it’s her reality.