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UsableTravel
Analyzing UX trends in travel
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Progress indication on flight metasearch websites
Progress indication on flight metasearch websites
Flight metasearch websites like Skyscanner, Momondo, and Kayak search a variety of online travel agents in real-time to get the cheapest…
Marton Bodonyi
Jul 19, 2016
How a single hover effect reduced our bounce rate by 8.4%
How a single hover effect reduced our bounce rate by 8.4%
Bounce rate is one of our most difficult metrics to move at Rome2rio and as such has often taken a back seat in our decision-making around…
Marton Bodonyi
Jul 11, 2016
Experiment Watch: Skyscanner buttons
Experiment Watch: Skyscanner buttons
I’ve just spotted Skyscanner running experiments on their booking ticket select buttons:
Marton Bodonyi
Jul 3, 2016
How changing one word increased our flight booking conversions by 30%
How changing one word increased our flight booking conversions by 30%
It was a warm night in March and I was going over my research for the unified booking experiment to prepare a presentation for the Rome2rio…
Marton Bodonyi
Jun 29, 2016
How travel websites tell stories
How travel websites tell stories
In 100 Things Every Designer Needs to Know About People, Susan Weinschenk discusses the role of story telling in helping people process and…
Marton Bodonyi
May 27, 2016
Revamping the Rome2rio flight booking user experience
Revamping the Rome2rio flight booking user experience
It was early 2016 and I was sitting at my desk in Melbourne’s Inspire9 co-working space in a corner that Rome2rio peacefully occupies. In…
Marton Bodonyi
May 19, 2016
Peripheral vision in digital travel design
Peripheral vision in digital travel design
In 100 Things Every Designer Needs to Know About People Susan Weinschenk talks about the role peripheral vision plays when users interact…
Marton Bodonyi
May 16, 2016
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