It was a warm night in March and I was going over my research for the unified booking experiment to prepare a presentation for the Rome2rio team the next day. The results had been really great, and I was in a…

It was early 2016 and I was sitting at my desk in Melbourne’s Inspire9 co-working space in a corner that Rome2rio peacefully occupies. In front of me were printed out screenshots of the existing Rome2rio flight booking user interface. We…

Bounce rate is one of our most difficult metrics to move at Rome2rio and as such has often taken a back seat in our decision-making around which parts of the site to pursue experiments on. The following experiment came about as a…

Peripheral vision in digital travel design

In 100 Things Every Designer Needs to Know About People Susan Weinschenk talks about…

In 100 Things Every Designer Needs to Know About People, Susan Weinschenk discusses the role of story telling in helping people process and store information. The basic premise is that if you want to get a powerful response from your users and you want them to remember…