User Acquisition for Hackers

Introduction

This is not a marketing book.

There are enough of those available already. If you want to learn the basic fundamentals of becoming a good marketer, there are great resources out there, and no need for an additional source to muddy those waters.

Exploiting Twitter for User Acquisition

Twitter is probably the coolest marketing tool of our generation. A few things to ponder:

1. Twitter lets you see what people are interested and talking about right now.
2. Twitter lets you search user profiles to…

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I had no idea how much work goes into publishing a book.

We started off almost a few months ago with a couple blog posts that people really seemed to like and an aspiration to create…