The Craft of Designing Surveys

Surveys are a cheap and simple way to get feedback from your customers or users. A well-designed survey that delivers a good user experience can ensure not only higher response rates but also data that is both honest and accurate.

User research — A good-to-have or a necessity ?

Demystifying User Interviews — A guide to meaningful conversations with your users

User interviews are one of the most tried and tested ways to get valuable user feedback. However, it is not the easiest. A few simple steps can help you conduct interviews that leave you…

Trust — A User Researcher’s Kryptonite

As a user researcher your job is to figure out the unbiased truth behind any problem(why, when, how). And in order to get it, winning the trust of your research participants is paramount. Winning a strangers trust might seem very difficult but the fact is it is…