10 Research Panels that get you the responses you need [Updated August 2023]
Part of User Research Resources Hub — see 12 market research and usability viewing facilities and Incentive ideas for research as well as how to create your own research panel or quantitative research and 15 participant recruitment companies in the UK
Conducting market research often involves gathering insights and feedback from a specific target audience. To efficiently reach this audience and obtain the responses you need, research panels offer a valuable solution. Research panels are groups of pre-screened individuals who have agreed to participate in market research studies. In this article, we will explore 10 research panels that can help you gather the responses necessary to drive informed decision-making and strategy.
- SurveyMonkey Audience: SurveyMonkey Audience is a well-established research panel that provides access to a diverse range of participants. With millions of members globally, it offers a large and diverse pool of respondents, allowing you to target specific demographics, interests, or industries.
- Toluna Influencers: Toluna Influencers is a leading research panel that offers a global community of millions of members. It provides a platform to engage with participants through surveys, polls, and discussions, making it easier to obtain valuable insights from a wide range of demographics.
- Made in Surveys. With panels in the UK and France, Made In Surveys is a market research company that offers various services related to online surveys and data collection. They primarily focus on helping businesses and researchers gather insights from consumers and other target audiences through survey-based research.
- Dyanata. Dynata is a global research panel with a vast pool of participants from various countries. It provides access to millions of respondents and offers a wide range of research methodologies, including online surveys, mobile surveys, and panel communities.
- Qualtrics Research Core: Qualtrics Research Core offers a comprehensive research panel solution with access to a diverse pool of participants worldwide. It allows you to customize your target audience based on specific demographic criteria and collect real-time feedback through surveys, polls, and other research methods.
- Prolific: Prolific is a research panel that specializes in recruiting highly engaged and diverse participants for academic research and market research studies. It offers a streamlined platform for managing and rewarding participants, making it easier to conduct studies and gather high-quality responses.
- Dynata: Dynata (formerly Research Now) is a global research panel that provides access to a wide range of respondents from different demographics, regions, and industries. It offers a robust suite of research solutions, including online surveys, mobile research, and real-time consumer feedback.
- Cint: Cint is a global platform that connects researchers with millions of panelists worldwide. It allows you to target specific audiences and obtain responses through various research methods, such as surveys, online communities, and mobile studies.
- YouGov: YouGov is a well-known research panel that operates in multiple countries and offers access to a large panel of respondents. It provides insights into public opinion, consumer behavior, and market trends, making it a valuable resource for research projects.
- Lucid Marketplace: Lucid Marketplace is a marketplace for audience sampling that connects researchers with diverse panels from around the world. It offers a range of targeting options to reach specific demographics and provides access to both traditional and niche audiences.
Bonus: Respondi: — with panels all across Europe, Respondi can help with European reach.
Extra bonus: Bilendi — Bilendi is a company that specializes in providing market research services, including sample and data collection solutions. They help businesses and researchers gather insights from target audiences by offering access to a wide range of respondents for surveys, studies, and other market research activities.
Bilendi typically operates as a panel and sample provider, meaning they have a pool of individuals who have agreed to participate in various research activities. These individuals are pre-screened and segmented based on demographics, interests, and other criteria, allowing clients to select specific groups that match their research objectives.
Utilising research panels can significantly enhance your market research efforts by providing access to targeted and pre-screened respondents. The 10 research panels mentioned in this article offer valuable resources for gathering the responses you need. Whether you require a large and diverse pool of participants, specialized demographics, or global coverage, these panels can help you obtain the insights necessary to make informed decisions and drive successful strategies.
This article is part of our Research Recruitment Resources series.
See:
