Tesla’s Powerful Marketing Strategy & Its Potential Downfall

Tesla is a major marketing success story. It’s a company whose mission extends past selling electric cars — Tesla exists “to accelerate the world’s transition to sustainable energy.” A lofty goal to say the least. It has a $0…

A Discussion on the Success of Funko Pop! Vinyls

I was first introduced to the phenomenon known as Funko Pop! vinyls by a good friend of mine when we visited San Diego Comic Con way back in 2013. I recall waiting for hours in a long line for these vinyl figurines wondering what it was that…

Audi’s Social Media (and traditional Marketing Campaign) for its new Ad, “Daughter”

Influencer Assignment

For a submitted assignment about Influencer Targeting and Engagement, you are tasked with crafting an Influencer Engagement campaign for either a company/organization you work for or a company/organization of your choosing. Using the content from our influencer and community engagement…

Thoughts on B2Bs, Crappy Origin Stories & New Rules

I found the chapters to be inspiring — I scribbled tons of notes about how I could apply ideas in the book for the local company I work for. But creating content and communicating your business’ expertise takes so much time and patience…

Class 2: Forms of Media in a New Media Environment

Agenda

• Housekeeping: Facebook Group, Medium…

Fitness and Social Media: A Perfect Union

I started following and getting into bodybuilding in 2010, a few years before it really…

The Evolution of Marketing: From Yellow Pages to Search Engines

Super Bowl Ads: The One That Goes Viral v.s. The One That Entertains

As with any marketing campaign, the goal of advertising is to create authentic and memorable content that connects to its audience — whether that involves advocacy of controversial issues or not. In this year’s…

Retargeting to sell soap

As our instructor may have pointed out in the class, a friend and I are interested in launching a line of artisan soap products sometime in the near future. I’ve learned a lot from this class, especially techniques used to capture and effectively market to potential customers.