Team collaborating

The Future of UX Research

How UX research is evolving to help everyone connect to customers

Satya Nadella talking at a conference
Satya Nadella talking at a conference

The future of UX research is to function as a “multiplier”

Red calculator focusing on the multiply button
Red calculator focusing on the multiply button

The future of UX research is about co-experienced learning

A family of elephants, walking at sunset, on the savanna.
A family of elephants, walking at sunset, on the savanna.
Impact Ladder: It’s a bar chart. From left to right: Exposure, Awareness, Understanding, Empathy, Advocacy, Inspired Action
Impact Ladder: It’s a bar chart. From left to right: Exposure, Awareness, Understanding, Empathy, Advocacy, Inspired Action
The Impact Ladder

The future of UX research is lean and pragmatic

Photograph, looking up at blue, red, yellow, green, and orange umbrellas floating in the sky.
Photograph, looking up at blue, red, yellow, green, and orange umbrellas floating in the sky.

The future of UX research is in powerful moments

The future of UX research is bright

A photograph of three young girls playing on a Surface Pro. They’re smiling and laughing.
A photograph of three young girls playing on a Surface Pro. They’re smiling and laughing.

Partner Director of User Experience Research at Microsoft. Avid reader and learner. Passionate advocate for customer-driven engineering. Views are my own.