Why we need to rethink Tentpole Strategy

It’s no secret that studios are evolving their business models to both increase the…

5 Reasons Why The Meg Was Expected to Sink (But Vault’s AI Projected a Winner)

David Stiff, CEO, Vault

Bright and How Netflix Influences the Box Office

The True Concept Drivers for Aquaman’s Global Box Office Dominance

Why the Spray and Pray Theatrical Marketing Strategy Needs to Evolve

For many years, and in many different industries, there have been attempts to understand how different groups react to a product — or, in the entertainment space, a story. Quite often, as it happens in many…

What’s better than a $40M opening… a $50M opening. Here is why we need to rethink dating.

The Success of “The Nun” Was No Miracle. And Vault Knew it in March. So, who is Next?

What We Can Learn From the Most In-Demand Movies of 2018

Does Hollywood Really Have Age and Gender Biases?