You deserve better! Bad investor behavior

Raising capital is a full time job. Except for a few lucky startups that cruise through the process, most entrepreneurs find themselves spending too much time fundraising. Instead of focusing on the important aspects of your company like building a great…

You don’t need a banker to build a financial model

One of the “must have” slides in a B2B startup deck is the financial projections model. There is one untold universal truth about these models- they are always wrong (the second thing in common for this part of the presentation is that the…

Pricing too low

Pricing right is one of the most tricky questions early-to-midstage startups face. On the one hand, you want to be cheap enough to make it a “no brainer” decision for your customers to adopt your product. But on the other hand, you want to make sure you are not leaving too much money on the table…

Be direct, Sell direct

Israelis are known to be direct, so why not sell that way?

One of the first things I noticed since moving back to Israel is that many of the early stage startups we meet have a similar GTM strategy: Sell via channels or OEMs (in addition to some direct sales)…

Don’t build a Swiss Army knife

One of the most common pitfalls for Israeli startups is trying to provide everything to everyone. Perhaps the reason for this phenomena is that many of the Israeli startups are led by teams of strong technologists who invest heavily in product capabilities and feel pride…