Verasity is a protocol and product layer platform for esports and video entertainment. This unique position across gaming, video, advertising and blockchain makes it difficult to compare Verasity to other projects.
We’re very proud of Verasity’s unrivalled industry placement but in order to answer community questions we have written our view on why Theta is often mentioned as a competitor to Verasity; how we differ and why Verasity has enormous growth potential.
The Comparison
Theta is a blockchain powered network purpose-built for video streaming where users share bandwidth and computer resources to receive rewards. Theta is focused on a decentralized content distribution network (CDN) to lower bandwidth costs. They have a video player platform as a use case for their decentralized CDN. Essentially Theta is a competitor of Torrents and other P2P services.
So far Theta’s CDN is still centralized and they use Akamai, the largest centralized CDN in the world for their bandwidth. Neither Google nor Facebook have solved the decentralized CDN problem but Theta is trying to. We hope they succeed. But Verasity is not interested in the decentralized CDN problem at all and that’s why we don’t see Theta as a competitor.
We are solving the engagement and monetization problem that ALL video platforms have with ads, whether centralized or decentralized.
Of course, lower bandwidth costs would be good if there is a successful decentralized CDN, but saving on costs is not what drives the monetization of video publishers. What drives monetization is ads. As long as there is up to 50% fraud, video publishers cannot make money and brands are unhappy with their online advertising.
Users are also impacted by fake views as recommendation algorithms continue to push worthless content that is deemed to be popular by fraud. All of this will be rectified by Verasity’s Proof of View.
The ad fraud market is far bigger than the CDN market (23 x bigger!) and more important to brands and video player platforms. Theta currently has a market cap of $8.5 billion and the CDN total industry value is only $15 billion whereas the video ad industry is worth over $350 billion and Verasity’s market cap is $70 million.
Theta’s market cap is already greater than half of the entire CDN market value, whereas Verasity has room to grow 5,000 times to reach the value of the current ad industry.
About Verasity.
Protocol and Product Layer Platform for Esports and Video Entertainment
The Verasity Mission
Verasity’s mission is to significantly increase engagement and advertising revenues for video publishers on any video platform.
How? Through its PoV Protocol, Product Layers & Platforms
- VRA Rewards — Product Layer
- Proprietary Video Player — Product Layer
- Proprietary Adstack — Product Layer
- Proof of View (US Patent Office #10956931 System and Method for Proof of View via Blockchain) — Protocol Layer
- PoV is the only Protocol Layer patented technology for the blockchain
- VeraWallet — Product Layer Payment System
Use Cases
Esportsfightclub.com — Esports Platform and Video Publisher owned by Verasity
This is Verasity’s most important use case because it combines all of the products into one Esports platform that Verasity owns and controls. The Esports platform has scaled to 8.6m viewers for its tournaments.
Verasity.tv — Aggregator of Publishers
Available SDKs which can be used by any publisher for the following video players: YouTube, Twitch, Vimeo, JWPlayer, Brightcove, VideoJS, Kaltura, FlowPlayer, iVideoSmart and others (90% of all video players in the West). This is now available for over 2 million video publishers struggling to survive on low advertising revenues.
Verasity Revenues
Verasity makes B2C revenues from its Esports Fight Club platform through subscriptions, commissions on prize pools, video ad revenues and transaction fees using Verasity products. Verasity will roll out its B2B products later in 2021 with attendant revenues. Verasity Roadmap
📖 Read our latest adoption metrics and one page overview
📈 Find where VRA (ticker) is trading on CoinMarketCap
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