Advertiser Partnership Update

Verasity
Verasity
Published in
4 min readMar 2, 2020

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“…it definitely solves an existing problem of the current ad market…the potential of Verasity and its unique approach to programmatic ads is vast” Blockfyre, Nov 2019

Verasity integrates Google AdMob & Google Desktop Ads

Google AdMob ads are now available by Verasity for its mobile app — Triviata as well as for any future apps Verasity launches with its partners. Verasity also now makes available as additional Publisher tools, both VAST/VPAID and Header Bidding implementations of Google ads for Desktop and Mobile Web. The Verasity ad stack is now fully integrated with Google ads. (Google ads can now be seen in the app — Triviata — as below).

To integrate our tech with Publishers, we need the top advertising networks on our ad stack.

Without advertising, publishers wilt and die. The great thing about rewarded video is that users turn off their ad block and watch the content even if it includes ads. Until Verasity, rewarded video and especially crypto was not allowed on the largest ad networks. Some video sharing platforms claim they have large brands advertising, but actually those are one-off sponsorships and not via programmatic ad exchanges which make up 90% of the $300b ad exchange market place.

The programmatic ad exchanges comprise the ad market and the ads you see on YouTube, Sky, Hulu, etc. Verasity finalized its deals with the ad networks to allow us to show programmatic ads via our proprietary ad stack. We used Triviata as a publisher to test this and bring the partnerships to fruition. These 17 ad partners including Google ads are now on our ad stack. More ad partners will be added soon.

Some ad partners specialize in certain parts of the world or on specific mobile platforms or apps or have frequency caps, so will not be available to everyone but provide the best worldwide coverage.

These 17 are now integrated and set out in the order of their worldwide ranking:

  1. Google AdMobNumber 1 with more than 33% of total digital advertising revenues worldwide.
  2. AdColonyNumber 7. Other than FB and Google, AdColony and Unity are the largest ad networks in the world for Rewarded Video. There are other ad providers for banner, native or interstitials which we don’t include.
  3. Unity — Number 8. Rewarded Video
  4. Applovin — Number 9. Right after Unity in the list of the top 10 ad networks. Rewarded Video only.
  5. Vungle — Number 17. Rewarded Video
  6. AdscendMedia — Number 18. Rewarded Video and Offerwall
  7. Fyber — Number 20. Rewarded Video and Offerwall
  8. Inmobi — Number 21. Rewarded Video only
  9. Tapjoy — Number 22. Rewarded Video and Offerwall
  10. StartApp — Number 23. Rewarded Video
  11. Leadbolt — Number 25. Rewarded Video and Offerwall
  12. IronSource — Top offerwall provider only doing Offerwalls so not listed above, but is now perhaps number 1 in the world in Offerwalls.
  13. Ad Gem — Rewarded Video and Offerwall
  14. NativeX — Rewarded Video and Offerwall
  15. Yahoo Flurry — Rewarded Video
  16. Fiksu — Rewarded Video
  17. AdAttract — Rewarded video and Offerwall

If you look at most apps and desktop publishers, they have 1 or 2 ad network publishers and are therefore limited by the ad stack technology they developed or purchased. Verasity’s proprietary ad stack accommodates a nearly unlimited number of ad network partners so we will be rolling out more and more ad networks for the foreseeable future.

If you are a video publisher and want to grow your audience and revenue by 500%, click the link below to talk to the team:

https://verawallet.io/publisher-form

About Verasity.tv

REWARDS BASED PLATFORM FOR ESPORTS, GAMING AND VIDEO ENTERTAINMENT

Verasity is a leading company providing proprietary technology, uniquely rewarding gamers, viewers and publishers.

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Verasity
Verasity

Advertising technology based on open-ledger principles. We have the first patented adtech protocol on the blockchain — VeraViews