Verasity’s Marketing Just Took a Step Up
Welcome Maryam Mahjoub, our new CMO.
Verasity is excited to announce the hiring of its new Chief Marketing Officer, Maryam Mahjoub. Maryam joins us with nearly 20 years of marketing experience focusing on software technology in security, health-tech and blockchain. She has worked with names like HL7, ConsenSys, and Cardano Foundation. During her time at Cardano Foundation, she was recognized as one of the top marketers in blockchain by Flipside Crypto. She holds her Master’s of Science in Healthcare Leadership from the University of Denver and Bachelor of Arts in Psychology from the University of British Columbia.
Verasity looks to Maryam to help identify key audiences across our various products, perfect our messaging and ensure we are delivering the caliber of content that reflects the excellence of our technology. We have a bright future ahead with some exciting new partnerships and announcements — and look forward to Maryam only helping to improve it with her strategic marketing skills.
How Maryam landed in blockchain
Maryam got into blockchain in early 2019 when joining PegaSys, the protocol arm of ConsenSys. Coming from health data management and dealing with the costs and challenges from a centralized system, she quickly recognized the value of a distributed ledger. In her own words, “What really excited me about blockchain was its vast applications to so many existing challenges — and across so many sectors. Coming from health-tech, I could easily see the application in managing personal health records on the blockchain. Evolving to today, where I’ve worked on applications in fin-tech, supply chain management, and now to gaming and ad-tech. It’s a really exciting time to be a part of such innovation.”
Considering our Proof of View technology can help resolve the cost of bots in the ad-tech space, nearly 40% of all video ad spend, we share Maryam’s enthusiasm in the space. Blockchain, to many, is considered the most revolutionary technology since the internet.
Three random facts about Maryam
Maryam’s curiosity doesn’t end at blockchain. She’s lived in 15 cities across seven countries in three continents, including Dubai, New York City, Mexico City, London and Vancouver.
Her trusty sidekick, Carina, a rescue dog from Detroit, has joined her on all of her adventures since 2017. The pair have been inseparable since day one.
The most unique thing about Maryam isn’t about her at all as she says “I think I’m pretty boring compared to my sister who actually ran away to join the circus — she’s an aerialist who has performed in the Maldives, China and across Canada.”
Please join us in welcoming Maryam Mahjoub to the Verasity team!
Connect with Maryam on LinkedIn
About Verasity
Protocol and Product Layer Platform for Esports and Video Entertainment
The Verasity Mission
Verasity’s mission is to significantly increase engagement and advertising revenues for video publishers on any video platform.
How? Through its PoV Protocol, Product Layers & Platforms
- VRA Rewards — Product Layer
- Proprietary Video Player — Product Layer
- Proprietary Adstack — Product Layer
- Proof of View (US Patent Office #10956931 System and Method for Proof of View via Blockchain) — Protocol Layer
- PoV is the only Protocol Layer patented technology for the blockchain
- VeraWallet — Product Layer Payment System
Use Cases
Esportsfightclub.com — Esports Platform and Video Publisher owned by Verasity
This is Verasity’s most important use case because it combines all of the products into one Esports platform that Verasity owns and controls. The Esports platform has scaled to 8.6m viewers for its tournaments.
Verasity.tv — Aggregator of Publishers
Available SDKs which can be used by any publisher for the following video players: YouTube, Twitch, Vimeo, JWPlayer, Brightcove, VideoJS, Kaltura, FlowPlayer, iVideoSmart and others (90% of all video players in the West). This is now available for over 2 million video publishers struggling to survive on low advertising revenues.
Verasity Revenues
Verasity makes B2C revenues from its Esports Fight Club platform through subscriptions, commissions on prize pools, video ad revenues and transaction fees using Verasity products. Verasity will roll out its B2B products later in 2021 with attendant revenues. Verasity Roadmap
📖 Read our latest adoption metrics and one page overview
📈 Find where VRA (ticker) is trading on CoinMarketCap
VRA can be staked for 25.55% annual interest at https://verawallet.tv.
Follow Us:
Medium: https://medium.com/verasity
Twitter: https://twitter.com/verasitytech
Website: https://verasity.io
Telegram Token Discussion: https://t.me/Verasity_Official
Telegram Token Announcements: https://t.me/verasity
Verasity Gaming: https://t.me/verasity_gaming
Facebook: https://facebook.com/verasitytech
LinkedIn: https://www.linkedin.com/company/verasity
Reddit: https://www.reddit.com/r/verasity
Blockfolio Signals: Follow VRA to receive updates straight from the team
Join our local groups, we have support in the following languages
Chinese Chat 🇨🇳 — https://t.me/Verasity_CN
Brazilian chat 🇧🇷 — https://t.me/Verasity_BR
Dutch chat 🇳🇱 — https://t.me/verasityamsterdam
French chat — https://t.me/Verasity_FR
German chat 🇩🇪 — https://t.me/GermanVRACommunity
Indian chat 🇮🇳 — https://t.me/VerasityIndia
Indonesian chat 🇮🇩 — https://t.me/verasityindonesia
Japanese chat 🇯🇵 — https://t.me/verasityjapanese
Korean chat 🇰🇷 — https://t.me/Verasity_Korea
Persian chat 🇮🇷 — https://t.me/verasity_irn
Russian chat 🇷🇺 — https://t.me/VerasityRU
Spanish chat 🇪🇸 — https://t.me/verasity_spanish
Turkish chat 🇹🇷 — https://t.me/VerasityTR
Vietnamese chat 🇻🇳 — https://t.me/Verasity_Vietnam
Philippines chat 🇵🇭 — https://t.me/verasity_philippines
WeChat — PM @cryptomeo on Telegram
Korean Kakao — https://open.kakao.com/o/gZaO4N1c
If you are a Game Developer or Video Publisher and want to grow your audience and revenue by 500% click the link to talk to the team
