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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

Strong microcopy will delight readers and increase your conversions

Microcopy is concise, clear…

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

How to read 52 books a year (it’s easier than you think)

When I was small, my grandma read to me…

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

Write less, say more

Brevity can be beautiful.

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

Your copywriting education won’t be complete until you read this book

“Talk to someone about…

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

How to evoke a visceral response in readers

Ever compress your kitchen garbage bin?

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

An elegant way to think about copywriting

There are tactics and there are principles.

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

I interviewed The Onion’s founding editor about writer’s block

“So, I was hired by NBC to write a…

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

There’s nothing worse than too late

One of my favorite poems by Charles Bukowski is called Oh Yes.

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

How to write bullet points that sell

There are two types of bullet points …

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Go to the profile of Eddie Shleyner
Eddie Shleyner in VeryGoodCopy

What are you selling, really?

“In the factory we make cosmetics, in the store we sell hope.”

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Learn to Persuade: Micro-articles about copywriting, content marketing, and psychology originally published on VeryGoodCopy.com.
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