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5 resolutions for better listener engagement in radio, in 2020.

5 resolutions for better listener engagement in radio, in 2020.

1. Know when your listeners are paying attention:
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Tommy Ferraz
Hey morning-show host! This is why you should own listener engagement measurement.

Hey morning-show host! This is why you should own listener engagement measurement.

(Shortcut? Go directly to bold text.)
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Tommy Ferraz
Data-science applied to audience research, an opportunity for small radio organisations

Data-science applied to audience research, an opportunity for small radio organisations

(Extract from original article)
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Tommy Ferraz
On-air teams must own listener engagement measurement.

On-air teams must own listener engagement measurement.

(Extract from original article)
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Tommy Ferraz
Daily learning for continuous content improvement in radio.

Daily learning for continuous content improvement in radio.

When continuous audience insights are introduced in radio, professionals commonly overreact to what Fred Jacobs calls “EKG-like lines that…
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Tommy Ferraz
From constant listener feedback to continuous content improvement

From constant listener feedback to continuous content improvement

En español aquí
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Tommy Ferraz
Continuous content improvement for MNM (VRT) morning show

Continuous content improvement for MNM (VRT) morning show

Originally posted on TommyFerraz.com
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Tommy Ferraz
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