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Ignite your on-air creativity with Voizzup’s research approach.

Ignite your on-air creativity with Voizzup’s research approach.

As a radio professional, you know all too well the limitations imposed by traditional research methodologies. They often stifle your…
Go to the profile of Tommy Ferraz
Tommy Ferraz
Unlocking the power of Data in Radio: Boost agility in your on-air team

Unlocking the power of Data in Radio: Boost agility in your on-air team

Previously published on Voizzup.com
Go to the profile of Tommy Ferraz
Tommy Ferraz
Data-science in Radio, “it’s just a tool, isn’t it?”

Data-science in Radio, “it’s just a tool, isn’t it?”

Originally published on Voizzup.com, June 6th 2022
Go to the profile of Tommy Ferraz
Tommy Ferraz
Breaking news. Or when to push notifications in Radio.

Breaking news. Or when to push notifications in Radio.

Unfortunately, our day to day has become an avalanche of breaking news. Maybe not as a Radio professional, but as a regular earthling, I…
Go to the profile of Tommy Ferraz
Tommy Ferraz
4 problems to prevent when applying data-science to on-air content evaluation

4 problems to prevent when applying data-science to on-air content evaluation

Do you work in a radio organisation that is planning to apply data-science to on-air content evaluation? You are lucky!
Go to the profile of Tommy Ferraz
Tommy Ferraz
Creativity-boosting Continuous Improvement in Radio

Creativity-boosting Continuous Improvement in Radio

Voizzup helps stations evaluate on-air content daily. Are we consultants?
Go to the profile of Tommy Ferraz
Tommy Ferraz
Voizzup can help your radio organisation achieve a successful data strategy! Or maybe not…

Voizzup can help your radio organisation achieve a successful data strategy! Or maybe not…

Dropping the ambition of entering data science because you think your company cannot afford it and/or starting the design of a data…
Go to the profile of Tommy Ferraz
Tommy Ferraz
Technology alone won’t bring innovation to Radio

Technology alone won’t bring innovation to Radio

Originally published at TommyFerraz.com on October 20, 2020.
Go to the profile of Tommy Ferraz
Tommy Ferraz
5 resolutions for better listener engagement in radio, in 2020.

5 resolutions for better listener engagement in radio, in 2020.

1. Know when your listeners are paying attention:
Go to the profile of Tommy Ferraz
Tommy Ferraz
Hey morning-show host! This is why you should own listener engagement measurement.

Hey morning-show host! This is why you should own listener engagement measurement.

(Shortcut? Go directly to bold text.)
Go to the profile of Tommy Ferraz
Tommy Ferraz
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