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Data-science applied to audience research, an opportunity for small radio organisations

Data-science applied to audience research, an opportunity for small radio organisations

(Extract from original article)
Go to the profile of Tommy Ferraz
Tommy Ferraz
On-air teams must own listener engagement measurement.

On-air teams must own listener engagement measurement.

(Extract from original article)
Go to the profile of Tommy Ferraz
Tommy Ferraz
Daily learning for continuous content improvement in radio.

Daily learning for continuous content improvement in radio.

When continuous audience insights are introduced in radio, professionals commonly overreact to what Fred Jacobs calls “EKG-like lines that…
Go to the profile of Tommy Ferraz
Tommy Ferraz
From constant listener feedback to continuous content improvement

From constant listener feedback to continuous content improvement

En español aquí
Go to the profile of Tommy Ferraz
Tommy Ferraz
Continuous content improvement for MNM (VRT) morning show

Continuous content improvement for MNM (VRT) morning show

Originally posted on TommyFerraz.com
Go to the profile of Tommy Ferraz
Tommy Ferraz
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