Neuroscience Will Drive the Ultimate VR Experience.

Immersion & Presence.

There is no question that this is the key element to virtual reality becoming the next great medium, unlocking its true potential as a device that transports us to new places.

Advertising in the New Era of Digital: The Data on VR — Part 1

Consumer Insights — Product-Market-Fit for Virtual Reality

As we kick-off 2019, we are already…

Pacific North-West Tour: Complete

Well done Seattle & Vancouver.

Your cities have it together in terms of your virtual reality communities. After a four-day tour of the beautiful northern cities, I am left with a feeling that neither has much to envy from Silicon Valley, where…

Storytelling in VR — Lessons from Disneyland

We all probably agree that VR is so new that it’s difficult to grasp how we can…

Key Learnings from a Paid 360 Live Action Video Project

There were a lot of key learnings from a recent paid 360 Live Video project, which I was hired to produce, that have become core to my journey in VR. I hope by sharing them here it is of value to my peers who may be getting their…