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Mayur Chaudhari in Vrtigo Blog

Feb 8, 2017

Do People View All 360°?

As 360 videos are growing in popularity, content creators are increasingly wondering if audiences actually utilize all 360°. Here at Vrtigo, we analyzed nearly 10 million video views to quantify where viewers are looking.

Coordinate System

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Ben Peirce in Vrtigo Blog

Mar 29, 2017

Comparing 360 Video Formats

Two weeks ago, Google announced a new 360 video format that improves image quality in areas where users spend…

1 response

Erik Iverson in Vrtigo Blog

Mar 31, 2017

How Viewers Experience 360 Video Projections

In a previous post, we explored some ways to measure the user experience for three…

1 response

Ben Peirce in Vrtigo Blog

Mar 3, 2017

Measuring User Engagement in VR

Compared to platforms like web and mobile, virtual reality offers an unprecedented level of data to measure how users are behaving. Heatmaps are a great way to interpret this data, but they must be viewed on a case-by-case basis and their qualitative nature doesn’t allow…

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Ben Peirce in Vrtigo Blog

Dec 6, 2016