Business

Customer feedback isn’t enough

My family and I just got back from a trip to Disney World. I spent five days there with my husband and…

Sometimes, it’s life-work balance

When we talk about work-life balance, we assume that it’s the work we’re trying to balance out with life. When work-life balance is off kilter, work’s usually the offender trying its best to get too close to life’s personal space. Sometimes, however, that’s not always…

We Received 450+Applications For One Job, Here’s What Stood Out

Recently, WAM created its marketing discipline and brought me on board to lead it. Marketing agrees with WAM entirely, with an almost instant positive spike in key metrics. Not 60 days into the job, I knew I needed…

Business. It goes on. (Ten years of WAM)

It’s finally here. We Are Mammoth is ten years old.

Finding comfort in the uncomfortable

The company I co-founded is now ten years old. Prior to this, I had never held a job for longer…

The Ten-Year Road to “Why?”

Since late 2015, our team has been designing its leap into We Are Mammoth’s second decade. It’s required a candid inspection of what we do, why we do it, and what facets of our business need tailoring before moving forward. In this first article, I’ll share a few insights that’ve…

Hiring into boundaries

Hiring well, particularly in a small business, is hard for many reasons. It’s hard because a small company (like ours) rarely has rigidly defined roles. It’s hard because the role you think you need today will morph into unpredictable shapes over time. It’s hard because so much of it…

The personal lessons I’ve learned in business

They say “it’s not personal, it’s just business.” But, when you’re a small business, everything is personal. Here are four personal lessons I’m grateful for having learned as a company founder.

Separate strong opinions…