The Stratosphere

Writing a few words that completely reposition a well known brand is tricky. But it’s the foundation of any good student…

The Mani

One of the first things you might be asked to do while on placement is write a brand manifesto (mani for short).

What Mr/Mrs Creative Director is asking you to do is write a series of short, clever little sentences that portray a feeling, a tone, a mission and most importantly; an idea.

Matt and Georgia

When we’re looking at student creative teams we don’t expect to find the finished article, we’re looking for raw talent. If a…

Max and Charlie

Emily and I see a lot of teams. One a week at the very minimum. So we feel qualified to say that teams tend to fall into two…

Getting a placement at Grey

You’ve been writing earth-shattering strategies on the bus. Finding a new use for an old piece of technology…

Cullen and Ola

We met Cullen and Ola at a D&AD portfolio night hosted here at Grey. They were shy, polite and had a book that blew us away. Not bad…

Advertising Dictionary

Nothing says advertising like some rather odd sounding abbreviations and weird old-skool terms that wouldn’t go amiss on The Apprentice.

So to spare your blushes, we’ve collected some of the worst offenders and explained them for you.