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Duty of Care in the Attention Economy
Duty of Care in the Attention Economy
Years ago I lived in Santa Fe, New Mexico, the home of the Georgia O’keeffe Museum. I visited the museum several times during that period…
Katie Boyts
Jul 7, 2019
Responding to a Hostile Audience
Responding to a Hostile Audience
Engagement isn’t a given. While some marketers are blessed with a receptive audience of cheerleaders for their branded content, others are…
Katie Boyts
Jun 26, 2019
Strengths-Based Storytelling: A path to more authentic stories
Strengths-Based Storytelling: A path to more authentic stories
I’ve often observed an assumption among marketers, or anyone involved in content creation really, that “emotional” stories are primarily…
Katie Boyts
Jun 24, 2019
Seeing is believing: balancing brand fit with authenticity in video content
Seeing is believing: balancing brand fit with authenticity in video content
In content marketing, campaign objectives are the entry requirements of every story we create. Objectives need to be delivered on and…
Mark Welker
May 9, 2019
Making thinking visible: telling better stories of how organisations think
Making thinking visible: telling better stories of how organisations think
Thinking is a powerful force. How we think leads to technological advancement, competitive advantage and new innovative ways of working…
Mark Welker
Mar 13, 2019
Success starts with challenge: how to reframe conversations about winning
Success starts with challenge: how to reframe conversations about winning
In our private lives, when we are home on the couch, scrolling through our social media platform of choice (mine is Instagram by the way)…
Mark Welker
Feb 25, 2019
Knowing is only half the story
Knowing is only half the story
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Mark Welker
Feb 17, 2019
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