FINE

How a Single Page Contains the Whole World of Brand Content

We often say this: “Nothing tests whether you have your brand figured out better than the process of designing your brand’s core website.”

Prototyping’s Big Impact on Digital Design

Digital designers have always relied on a range of imperfect options to present their interactive ideas and concepts. Photoshop mockups. Wireframes. After Effects. Paper sketches. And lots and lots of gesticulating and verbalized description. In one way…

Fae. More than a CMS. We’ve Created a Monster.

There’s No Such Thing as “B2B”

There’s never a time when one business literally speaks to another. It’s not even useful to imagine how…

Want An Extraordinary Hotel Brand? Focus On Your Guest Experience.

A few months ago, while following up on a project at a hotel in Portland, I noticed something unusual. A well-dressed man, in his mid-30s, was conducting a series of business meetings in the lobby. He was the…

Six 2017 Predictions to Help Forward-Thinking Brands Think Forward

As usual, things are changing. Fast. FINErs have some ideas about how and why the field’s evolving, and what kinds of things to pay attention to in 2017. Here are our “6 FINE predictions” to help forward-thinking…