3 Spring Break Marketing Strategies for Business Opportunities
Ready for this spring break in 2020? Win your customers’ heart with holiday marketing strategies!
In the holiday marketing series articles, we have introduced the importance of holiday marketing and what to focus on marketing. This year’s spring break, as always, will be the combination of the Qingming Festival and Children’s Day on 4/2–4/5.
For some office workers, it’s a perfect time to take 3 days leave and have 9 days off in total. It’s a great opportunity for the industries to seize the potential revenue in this annual holiday!
Following are three strategies of holiday marketing that can be used in April Spring Break. If you are looking for some marketing reference for your company, keep reading.
I. Analyze Previous Marketing Statistics
Use the data source from the platform where you and your customers mainly interact.
If Facebook is the platform that you and your customers communicate most, then you may take the reference from Facebook “Insight Report” to analyze the number of interactions and engagements.
Besides, Google Analytics and Google Ads also allow you to adjust the time ranges to analyze your website and ads during a specific period. What content gets the most visit and stay? Which advertising method gets the most click and conversion? Which marketing method engages most potential customers?
With the communication channels and advertising methods, you can further analyze the products that individual consumers are interested in. Create personalized promotional content and offers, and more accurate delivery channels. Therefore, the previous data not only directs the overall marketing strategy but also produces content for individual consumers.
Further reading:
Measurement & Report — Analyze your Customers in all Directions
II. Spring Break Special Products, Events and Offers
When there is a holiday, there is a demand. In the holiday marketing series, we mentioned that people have different needs for each occasion. In addition, specific products are launched to draw more attention, such as couple rings and other customized products are launched during Valentine’s Day, increasing sales at the right time.
For the upcoming spring break, following are several examples and directions for marketing.
Reminder: Scan QR Codes to enter marketing sites demo at the end of the article!
(1) Recommend travel itinerary and graduation trip:
Tourism industries can recommend domestic and/or foreign tourist attractions, itineraries or accommodations for long holidays.
Taiwanese college students usually hold graduation trip during spring break, and some office workers may take nine days off to travel abroad as well.
It’s the time for Thailand’s Songkran Water Festival or Japanese Cherry Blossom Season, so most tourism industries would take advantage of it by providing early bird discounts or a high cost-performance ratio tour.
What’s more, banks can also promote their best currency to boost the currency exchange amount.
(2) Qingming Food Package Offer:
In Chinese culture, families will sweep graves and do ancestor worship during the Qingming Festival, so the food industry can introduce preferential prices for food packages, discounts, or free shipping for online purchases.
(3) Holiday Set Menu:
Some people go out to have a feast during long holidays. Restaurants can grab the chance to strengthen and maintain reviews on the Internet, or promote holiday special packages, etc., to attract more customers.
(4) Children’s Day Special - Family DIY Activities:
This spring break also includes Children’s Day, so companies can organize family activities featuring company products. For example, it’s a good idea for the F&B industry to organize DIY baking activities for parents and kids, they can also promote Children’s Day special desserts to attract more families!
III. The Era of Online Shopping through Mobile is Here
People tend to go shopping on a special occasion, and they tend to online shopping with smartphones in particular. E-commerce is gradually moving towards m-commerce. According to Statista’s graph, the mobile users in Taiwan are expected to reach 20 million in 2020, and according to the growth record of the past five years, the number will continuously increase.
The phenomenon of mobile online shopping in an occasional holiday will be even more obvious. Many e-commerce companies have shopping apps that make online shopping even more convenient. Mobile-first marketing is definitely an important part of your business, so make sure whether:
(1) The shopping platform's content and advertisements are mobile-friendly.
(2) The operation and ordering process on the mobile phone is smooth.
Creating a mobile-friendly interface and smooth operation process not only
reach more consumers but also affect the brand’s image and sales. Don’t let the bad mobile phone experience affect your sales.
Create special design for occasions,no more chasing dealines for holiday marketing!
An occasion or holiday provides a theme for the enterprises. Holiday-related color and image combined with their own brand CI can better capture consumers’ attention.
WEBA currently has more than 100 templates. Based on various industries, occasions or marketing purposes as themes, WEBA templates are ready for you to choose and make your own marketing campaign real quick. Whether you want to promote an online activity, release occasional products, itinerary recommendations, or online registration, WEBA templates and marketing functions will help you to achieve them.
Apply a template, select the marketing function you want and release your mobile website, it will only take 3 hours for you to publish an online campaign from scratch! No more chasing the deadline for holiday marketing!
WEBA helps enterprises produce online marketing activities more frequently and faster, provides complete marketing functions such as interactive lottery, friend sharing (MGM), personalized content, and event data analysis to make marketing work smoother and save the need for extra manpower and time.
If you want to know about WEBA solutions, please contact us or request a demo! For more marketing knowledge sharing, product introductions, and case studies, stay tuned to WEBA International!
