Where Technology & Communications Meet Up to Get A Drink.

Insights and observations from the intersection of technology and communication.


Come Hither

How Snapchat Should Work for Brands


Persuasion is one of the cornerstones of our industry (advertising) we are constantly pushing and pulling…


Just Do.


There has been a lot of chatter amongst the media, the adverati and the social gurus around the world as to what the next phase of social engagement and measurement will be. Not…


My Main Stream

Twitter is my Internet


Twitter has become my Internet.

If I had the time I would create a way to monitor how much information I get…


9 design details I ❤ about Medium

On why I’ve been able to write every week


I’ve been writing here on Medium for over 15 weeks now, and it’s the first time in my…


10 Reasons Why Twitter Needs a Map

And why we took the effort to build it


  1. Experiences, not just places. I’m a Foursquare user. I do check-ins. And like everybody…

70 Feet 

Shortwave Communications


Ambient and anonymous interactions are happening all around us.


Why Social Sharing Apps Need to be Simpler

And what we’re doing about it.


Buffer. Sproutsocial. Tweetdeck. Hootsuite.


Living Apart Together 

A New Family Dynamic


My family and my best friend are in Bulgaria, my boyfriend in the US and I am in the UK. And I can assure you this is…


Small Data: Why Tinder-like apps are the way of the future

Card-swiping, anticipatory computing, and the problem with Netflix, iTunes, and Foursquare


I Just Can’t Quit You

The Social Media Stronghold


Work has been a bit hectic and I’ve been trying to step up my workout routine, so I’ve found it really difficult to keep up with my posts lately.

Each morning the alarm goes off on my phone and after I hit snooze, at least once, I immediately check Instagram. I double tap some images that I think are…


Rise of the Remote Worker


Has the time of the remote worker arrived?

Remote office workers have been commonplace in the tech community for over a decade. With…


Startups + Agencies

A beautiful thing, together.


Startups don’t need more money.

They need an ad agency.


Dating is a Joke, Online Dating is a Nightmare and Social Media is Killing Relationships


Sitting on a flight back from LA, I was lucky enough to endure the 6 hour flight with a…


Single and ready to mingle

On dating in the 21st century 


This is the first in a series of posts on dating in the Internet age. These are my observations.


Information is overrated

Communications as Experience Design: Memory and Information.


As communicators, we often mistakenly think our role is to manage the flow…


How to reduce Product Development Risk

Reduce your Idea to its core function


Founders need to get their Product Development strategy right. Right from the word go. Getting it wrong means, having to pivot somewhere down the line. And this costs time and money. How can the founder reduce the risk of getting it wrong? The picture below says it all.


Reimagining Codecademy.com

Our 10 Design Principles


We have recently launched a considerable redesign of Codecademy.com, which you can read about in detail in our blog


Out of Fuel

The Rise and Fall of the Nike FuelBand


On February 22nd 2012 Nike introduced the FuelBand. Technophiles and advertising folk unanimously applauded the well…


We need data in PR

If creativity lets the PR industry down, then perhaps it’s time to bring data into the equation.


Social Course Correction 

A response to Ian Schafer. 


Ian Schafer wrote a poignant piece in Ad Age about the direction of the digital ad economy. (http://adage.com


Who, What and Why are Influencers important?

Create great content, and let others do the hard work for you. Influencer marketing grows your business. Here’s how to find and define them.


Buzzword breakdown

Personas = Target audience (your ideal customer)


How to Get to the Bottom of Your Problems before They Get on Top of Your Startup

A big-ass article about a big-ass problem of startups.


Hashtag Oscars

Orchestrating Social Media Success


The Oscars have long been an American institution for the celebration of one of our most beloved mediums, the movies.


Best Kept Secret

Speak freely.


The social web has long been littered with manicured posts of delicious food, envious vacation shots, beautiful selfies, amazing family…


What’s $16 Billion Worth?

Facebook, WhatsApp, and Digital Communication


As reported in today’s New York Times Dealbook, Facebook has purchased WhatsApp for a cool

Where Technology & Communications Meet Up to Get A Drink.
Where Technology & Communications Meet Up to Get A Drink.

Insights and observations from the intersection of technology and communication.

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