How do you explain a deductible… in plain language?

Screening vs. Test: When Do I Say What?

What’s the difference between a screening and a test? Do you get screened for high blood…

Useful Theory: Health Belief Model

We all know change isn’t easy. So when we want our audiences to change their health behaviors, we…

The Skinny on BMI

Most of us public health geeks probably know what a body mass index (BMI) is. As a refresher, it’s a number calculated based on a person’s height and weight. Although it seems like a simple concept, for lots of people, it isn’t.

The Great Pronoun Dilemma

Update (January 2020): Since we wrote this post more than 7 years ago, the scrappy underdog singular “they” has…

Team Plain Language!

As advocates for health literacy and plain language, we need to be ready to respond to a skeptic at a moment’s notice. Are…