Why Social Media is a Losing Strategy for Many Small Businesses

Spending money on marketing isn’t the…

7 Lessons I’ve Learned Making a Full-Time Income Online for 7 Years

Making money online is more about…

How to Put More Story into Your Copywriting

Moving beyond The Hero’s Journey

Write a Killer About Page for Your Business by Answering One Question

The About Page isn’t about you

How One Meta Easter Egg in Hamilton Demonstrates Lin-Manuel Miranda’s Writing Genius

Why Your Small Business Should be Doing Direct Marketing

Do you want paying customers or window…

The Secret to Super Successful Sales Copy

If you want to generate more sales, you need to understand…

Stop Optimizing Your Life and Start Living It Instead

Optimization is just another banal buzzword

The Secret to Copywriting that Sells

You always need to start with the “who,” not the “what,” in your…

Killer Copywriting Tips That Will Make You More Money

It doesn’t matter how fantastic your product or…