Inside Digital

How many users fumble with the foil?

Products with high net utility leave users with a strong sense of…

Users didn’t expect that!

Link tasks to delight users by taking them where they did not expect to go

Building On The Foundations of Journalism

Neal Mann is Honorary Senior Lecturer in Journalism at the University of Sheffield. He is currently on a six month secondment working on advertising content strategy at the Wall Street Journal. Previously he was a journalist for the WSJ and Sky News. These…

What are users doing with my product?

Focusing on function gets you a different same. Understanding the tasks a user is performing creates the real opportunities to innovate.