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Improving information architecture for B2B products
Improving information architecture for B2B products
On Gympass we are recreating one of our products from scratch and a big challenge is to accommodate all the new features, since this…
Aline Melo
Mar 15, 2023
What it’s like to be a UX writing and localization intern at Gympass — so far
What it’s like to be a UX writing and localization intern at Gympass — so far
Hey you all! I was an intern at two companies before and I can tell you: the experience is never the same. Of course Gympass is no…
Aneliza Pinheiro
Jul 21, 2021
Not translation. Localization, please.
Not translation. Localization, please.
More than translating content, we need to make it meaningful in different contexts.
Suzana Demetrio
Apr 27, 2021
Building a glossary: the importance of a collaborative construction
Building a glossary: the importance of a collaborative construction
More than identifying terms and their meanings, we need to understand what they mean in people’s daily lives.
Suzana Demetrio
Oct 15, 2020
My COVID-19 story: User research in complex times
My COVID-19 story: User research in complex times
2020 has been a year full of emotions for everyone, the high level of uncertainty that is surrounding us and messing up our plans and…
Bruna Alves Maia
Aug 26, 2020
UX for Search 101 🔎️
UX for Search 101 🔎️
Design for discoverability: Critical patterns for better user experience
Gabriela Gentile
Jul 20, 2020
A golden rule for good Product Discovery
A golden rule for good Product Discovery
It’s not from today that figuring out what customer want is a challenge. Past one century, the famous quote from Henry Ford (“If I had…
Lucas Juliano
Jun 22, 2020
How visiting a market made us better UX writers
How visiting a market made us better UX writers
And most of all, a better team
Claudia Piga
Feb 13, 2020
Lessons to raise the maturity level of your UX Research team
In October 5th of this year, I had a chance to participate in the Recon19, a conference dedicated to UX Research, in the heart of New York…
Bruna Alves Maia
Nov 8, 2019
Trends for UX Research — Recon19
Trends for UX Research — Recon19
In October 5th, I had the opportunity to represent Gympass in a very special event, one of the few focused on UX Research. The Recon19…
Bruna Alves Maia
Nov 8, 2019
How we created global end-user personas for Gympass
How we created global end-user personas for Gympass
When I arrived to be the first UX Researcher in Gympass, in October of 2018, I found a complex product. For me as a researcher, it was…
Bruna Alves Maia
Oct 28, 2019
From creative copywriter to UX Writer. Why did I decide to change?
From creative copywriter to UX Writer. Why did I decide to change?
For those who do not know me, I come from over a decade in the creative writing of major advertising agencies. And what I can say is that…
Suzana Demetrio
Oct 28, 2019
Understanding the Operation’s role within your Design team.
Understanding the Operation’s role within your Design team.
Your designers are incredible. Give them the equipment, tools, culture, processes and systems so they can make incredible things happen.
Gui Gonzalez
Sep 11, 2019
Easing growing pains with UX Writing
Easing growing pains with UX Writing
Have you heard that growing up hurts? Well, the so-called growing pain is common, especially between 3 and 8 years old. Even doctors…
Suzana Demetrio
Sep 3, 2019
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