How can Marketing Agencies use web3 to create unique experiences?
As the digital marketing landscape evolves, it’s essential for agencies to stay ahead of the curve and offer cutting-edge solutions to their clients. The emergence of web3 technology and non-fungible tokens (NFTs) presents a unique opportunity for agencies to elevate brand engagement and customer experiences.
đź“Š Communities help businesses survive and thrive.
đź’” Yet the communities do not own anything in the business.
There’s a new wave for positive change and it’s called web3. Web3 can provide a unique approach and solution. We’ll dive in in this article to show different perspectives on how a marketing agency can jump in the blockchain powered brand engagement strategies.
The web3 role of marketing agencies to build stronger, more engaged communities
Since the introduction of the internet, marketing has undergone several changes.
As of today, there is no particular handbook for this new era of marketing. NFTs have already become a significant resource for the digital marketing sector, so we know that they will be in the near future. NFTs can be used by brands to create distinct and unique digital identifications.
Delivering unique customer experiences and cultivating a sense of community are essential components of brand engagement. It will keep them happy long after the transaction is over. Using Welook Labs, NFTs can be the perfect tool to help you achieve this.
It is the simplest way to interact with your community while maintaining exclusivity. It is time for businesses to start recognizing customers as individuals with similar needs.
The interaction between companies and customers has evolved over the years.
Marketing used to be a one-way process where corporations broadcast to their audience via billboards and television commercials. Now it employs a two-way strategy where consumers and businesses use social media to start a conversation.
By enabling customers to voice their opinions and cast votes for upcoming brand-related events, new product lines, and potential future services, digital assets like a non-fungible token (NFT) enable further evolution of that connection.
How to find new audiences and grow your clients followers.
Platforms like Welook Labs can offer solutions that can help you do just that, including the ability to create web3 audiences.
By creating web3 audiences, you’ll be able to segment participants using wallet address (ENS or Lens domain), any NFTs (from bnfts Protocol too) POAPs (proof of attendance) or even a list of e-mail adresses as conditions. This will allow you to make special offers or discounts to certain groups of participants, or give them access to benefits that will boost their experience with your brand.
Additionally, you can find out who has participated the most in your events by cross-checking POAPs or choosing a subgroup of your followers who have also been part of another event like the Ethereum Conference Devcon VI Bogota 2022, as an example. This feature can help you understand your clients’ customers better and find ways to engage with them more effectively.
Build your web3 audience today with Welook Labs.
NFTs have a lot to offer
Brands can start by taking one of these three approaches when thinking about using web3 in their marketing practices.
- Converting existing content to NFTs,
- Creating unique and new content for NFTs,
- Linking NFTs with other existing products and services.
For example, a fashion brand can release a limited-edition NFT collection, a sports team can offer exclusive virtual meet-and-greets with players through NFTs, or a beauty brand can offer personalized skincare regimens linked to customers’ NFTs.
As a marketing agency, you understand the importance of building strong relationships with your clients’ customers. One way to do this is by incorporating non-fungible tokens (NFTs) into your clients’ engagement strategies. Welook Labs offers a range of web3 solutions that can help you do just that.
The biggest advantage is the composability of web3 campaigns, this means you are able to build product promotions and brand campaigns on top of each other. This new way of marketing using blockchain technology allows you to look historic data points of users who had or still have a specific token or digital item and offer a customized offer to that target segmentation.
For instance, you can use Welook Labs to help your clients create NFT-based reward programs for their loyal customers. Offer NFT vouchers and coupons that can be redeemed for exclusive experiences or merchandise. In this case, we can take a page from the Super Bowl’s book with the decision they made to add commemorative NFTs that people collected with the use of their tickets. This not only provides an added incentive for customers to continue purchasing from your client, but it also protects against fraud and counterfeiting. Additionally, you can suggest offering NFT-based event tickets, such as commemorative tickets for concerts or sports events, as a way to enhance the customer experience.
Another way to leverage NFTs is by incorporating them into your clients’ reward programs. Instead of handing out generic t-shirts or other merchandise, offer personalized NFTs that customers can collect and redeem for prizes. This not only creates a sense of exclusivity and ownership for the customer, but it also encourages them to share their accomplishments on social media, which can boost your clients’ digital marketing efforts.
NFTs are becoming increasingly popular in the digital marketing world because they offer more than just a way to market goods and services. They provide a way to market an experience and create a deeper connection with customers. By incorporating NFTs into your clients’ engagement strategies, you can help them stand out and build stronger relationships with their customers.
“Consumers today do more than buy goods. Instead, they are starting to focus on the entire customer journey. NFTs do more than merely market goods and services. They are marketing the experience of living in an amazing moment.”
Your digital footprint is your POAP collection.
What if people could bring your customer’s digital loyalty badges as POAP collections to life with actual picture of moments from those events? You can enable brands to make POAPs for everyone at their marketing activation and continue the engagement after the campaign is over.
POAP Moments, link the digital and physical engagement of your customer brands.
The recent launch of Welook Labs, a powerful web3 marketing management platform, has revolutionized the way marketing agencies interact with their clients. This is an innovative app designed to provide marketing agencies with all the tools needed to maximize their clients’ reach, engagement, and marketing success.
Getting your portfolio businesses in front of potential users or new customers allows them to be part of a broader community, so it is crucial to have engaging experiences built around a valuable product.
Enabling ownership in the hands of the brand followers promotes good community building, which is one of the core things Welook offers. It lets brands receive valuable feedback, genuine user-generated content, and a unique relationship to your client’s brand. And before you know it, your customers audience will ask to be brand ambassadors.
What does web3 brand engagement means for your portfolio of clients?
This phase is vital because the success of any business depends on how well it caters to the needs of their community. It makes sense that an improved internet would bring about better marketing. Even though web3 is still in its early stages, many ground-breaking ideas will exist shortly. Only by being as proactive as possible can brands prepare to evolve with the trends.
Take it a step further by developing customer-focused activities and events that will help your clients experience the value of your brand above and beyond what you are selling. As a result, blockchain technology has the potential to unlock marketing campaigns as we know them today.
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Successful companies and brands maintain customer engagement because it is essential to retaining their support and growing their audience.
In conclusion, Welook Labs can help marketing agencies optimize their campaigns and measure their success. By leveraging the power of Welook Labs, agencies can drive their growth strategy, take their campaigns to the next level, and achieve their goals.
Upgrade Your Engagement Strategy with Welook Labs
Marketing has come a long way since the days of billboards and television commercials. Today’s consumers expect a two-way conversation with the brands they engage with. By using Welook Labs, agencies can provide their clients with the tools to take their engagement strategy to the next level and create a deeper connection with their customers.
Start exploring the possibilities of web3 and NFTs with Welook Labs today!
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